As much as Paris is packed with perfumes stores, there is always room for one more; Jovoy Paris opened in Paris at the end of March and focuses on rare, exclusive and limited edition perfumes.
Aside from the wide selection, which is both original and quality-minded, I love the way Jovoy features its perfumes. Jovoy uses glass domes to cover the little brown tester bottles, in order to capture the perfume’s true scent. It is actually allowing the customers to get a better idea of the fragrance’s real scent without the inconveniences of the alcohol.
But beside the little domes, I love the colorful perfumes bottles and heavenly scents. I also love the way the new space is designed; the red walls, the warm colored shelves in the middle of the store, where costumers could pass both sides and the vintage touch of some of the displayed tables, gave Jovoy a very Parisian chic feel, yet conceptual high-class store.
Among the rare perfumes that can be found are: Amouage, Andy Tauer, Heeley, Humiecki and Graef, Masaki Matsushhima, Undergreen, Puro, Xerjoff, and so many others I’ve never heard off. Next time you are in Paris, include Jovoy store in your schedule: definitely a great way to experience Paris.