Cookie Policy

01 Introduction

This Cookie Policy explains how Afar LLC ("Afar," "we," "us," or "our") uses cookies and similar tracking technologies on afar.com and our related digital properties (collectively, the "Site"). It describes what cookies are, why we use them, and the choices you have regarding their use.

This policy applies to all visitors of the Site, including those located in the United States, the European Union, the United Kingdom, and other jurisdictions. By using the Site, you acknowledge and agree to the use of cookies as described in this policy. Where required by law, we will obtain your consent before placing non-essential cookies on your device.

This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we collect and process personal data.

This document is provided for informational purposes. Nothing in this Cookie Policy constitutes legal advice. We encourage you to consult with your own legal counsel regarding your obligations under applicable privacy laws.

02 What Is a Cookie?

A cookie is a small text file placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. Cookies allow the website to recognize your device and browser across visits and store information that helps us deliver a better, more efficient experience.

Cookies are widely used across the internet to make websites function properly, provide analytics data, enable personalization, and support advertising.

03 Types of Cookies

By Duration

• Session Cookies – Stored temporarily in your browser's memory while you visit the Site. They are automatically deleted when you close your browser. Session cookies help maintain your experience as you navigate between pages.
• Persistent Cookies – Stored on your device for a set period of time (which varies by cookie) even after you close your browser. They help us recognize you on return visits and remember your preferences.

By Origin

• First-Party Cookies – Set directly by Afar via the afar.com domain or its subdomains.
• Third-Party Cookies – Set by external service providers and technology partners (such as Google, Meta, HubSpot, and others) that provide functionality or services on our Site.

04 How We Use Cookies

We and our third-party partners use cookies for the following purposes:

• To ensure the Site operates correctly and securely (e.g., session management, consent preferences, and fraud prevention).
• To analyze how visitors interact with the Site, including which pages are visited most often and how users navigate between pages, so we can improve our content and services.
• To personalize your experience, including remembering your content preferences and tailoring our email newsletter recommendations.
• To deliver relevant advertising, including interest-based ads, on the Site and across third-party platforms.
• To enable social media sharing features and track engagement with video content.
• To measure the effectiveness of our marketing campaigns and attribution of conversions.

05 Categories of Cookies We Use

5.1 Essential Cookies

These cookies are strictly necessary for the Site to function. They enable core features such as session management, security, and storing your cookie consent preferences. Because they are essential to the operation of the Site, they cannot be disabled through our cookie consent manager. You may disable them via your browser settings, but doing so will likely prevent parts of the Site from working properly.

5.2 Analytics Cookies

These cookies help us understand how visitors use the Site by collecting information about page views, traffic sources, time on page, and similar metrics. The data collected is aggregated and used to improve the Site's performance and content. We use tools including Google Analytics, Adobe Analytics, HubSpot, Parsely, and others for this purpose.

5.3 Personalization Cookies

These cookies allow us to tailor content and experiences to individual users. For example, we use Sailthru to identify your content interests and personalize the email newsletters you receive from us. Disabling these cookies may result in less relevant content recommendations.

5.4 Marketing & Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests, both on our Site and on third-party websites and platforms. They are primarily set by advertising partners such as Meta, Google, Pinterest, Microsoft, Taboola, Criteo, and Sailthru. They may track your browsing activity across sites to build a profile of your interests. You can opt out of interest-based advertising as described in Section 7 below.

06 Interest-Based Advertising

Some of the marketing cookies listed above enable interest-based advertising (IBA), also called online behavioral advertising. This means that our advertising partners may use information about your browsing activity across websites to serve you advertisements tailored to your inferred interests.

If you opt out of interest-based advertising, you will still see advertisements on the Site – they simply will not be specifically targeted to your interests.

Many of our advertising partners are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI) and adhere to their respective self-regulatory principles.

07 Your Choices & How to Control Cookies

7.1 Cookie Consent Manager

When you first visit afar.com, you will be presented with a cookie consent banner. You can use this tool to accept or decline non-essential cookies by category. You can revisit and change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.

7.2 Browser Settings

You can control or delete cookies through your browser settings. The following links provide guidance for the most commonly used browsers:

• Microsoft Edge
• Mozilla Firefox
• Google Chrome
• Apple Safari
• Opera

Please note that blocking all cookies may prevent parts of the Site from functioning as intended.

7.3 Opt Out of Google Analytics

To opt out of Google Analytics tracking across all websites, you can download and install the Google Analytics Opt-out Browser Add-on.

7.4 Opt Out of Interest-Based Advertising

To opt out of interest-based advertising from DAA and NAI member companies, you can visit the following resources:

• Digital Advertising Alliance (DAA): www.aboutads.info/choices
• Network Advertising Initiative (NAI): www.networkadvertising.org/choices
• YourAdChoices: www.youradchoices.com

You can also opt out directly from specific third-party platforms:

• Google: myaccount.google.com/data-and-privacy
• Meta (Facebook/Instagram): www.facebook.com/privacy/policies/cookies
• Microsoft: account.microsoft.com/privacy
• Pinterest: help.pinterest.com/en/article/personalization-and-data

08 Your Privacy Rights

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• The right to know what personal information is collected about you, including through cookies.
• The right to delete personal information we have collected about you, subject to certain exceptions.
• The right to opt out of the "sale" or "sharing" of your personal information, including data collected via certain advertising cookies. You may exercise this right through our cookie consent manager or by clicking "Do Not Sell or Share My Personal Information" in the footer of our Site.
• The right to non-discrimination for exercising your rights.

8.2 European Union & UK Residents (GDPR/UK GDPR)

If you are located in the European Union or the United Kingdom, we rely on your consent as the legal basis for placing non-essential cookies on your device. You have the right to withdraw your consent at any time by adjusting your preferences in our cookie consent manager. You may also have additional rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the right to access, correct, or erase personal data processed via cookies.

To exercise your rights, please contact us using the information in Section 10 below.

09 Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our data practices. When we make changes, we will revise the "Last Updated" date at the top of this page. Where required by law, we will seek your renewed consent for material changes.

We encourage you to review this policy periodically to stay informed about our use of cookies.

For general background on how cookies work, you may also visit www.cookiesandyou.com.

10 Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at: