Danish Fashion on Strøget
With a focus on visual simplicity, clean lines, and quirky blends, Danish design is shaping the global fashion industry. Here, the best and most famous places to explore Danish fashion along the famous cobblestone “walking street” district of downtown Copenhagen.
Kongens Nytorv 13, 1095 København, Denmark
If you want a one-stop place to shop, Magasin Du Nord is an absolute must and has its flagship store located on Kongens Nytorv immediately opposite the metro. While not the cheapest in Copenhagen, most of your major Nordic brands are represented in this sprawling department store. Magasin was founded in 1868 and boasts a massive building overflowing with all things Danish fashion and design. While the location on Kongens Nytorv is the primary one, you can also find Magasin in Field’s shopping center, Lyngby and Rodovre.
Vimmelskaftet 43, 1161 København, Denmark
A contemporary fashion brand founded in Denmark in 1994 Vila is part of the Bestseller company and targeted at fashion conscious women predominantly (but not exclusively) in their 20s and 30s.
Frederiksberggade 36, 1459 København, Denmark
This boutique glove shop has been creating gloves for more than 200 years and has the rare ability to claim that they are an official purveyor to Her Majesty the Queen of Denmark. It doesn’t look terribly fancy, but this place is well worth a look, especially for glove aficionados.
H&M is a globally recognized Swedish brand that focuses on delivering Scandinavian-inspired fashion to the masses at extremely reasonable prices. While you can find boutique H&M shops all over Copenhagen, the Amagertorv store is one of the largest and has both men’s and women’s collections. You’ll find that while some of the clothing is identical to what you’ll see outside Scandinavia, a lot of it has been tailored to align with current trends in Scandinavian fashion.
Vimmelskaftet 28, 1161 København, Denmark
While Zara isn’t Danish, it is immensely popular in Europe and often provides a budget option for people looking for a clean and fashionable look.
Frederiksberggade 24, 1459 København, Denmark
This shop’s goal is to be a one-stop destination for female shoppers (sorry guys, they only have women’s clothing). The store offers fashion advice, has several personal shoppers on staff, and focuses on high fashion with a Danish twist.
Amagertorv 4, 1160 København, Denmark
This jeweler has a reputation for excellence and its relationship with Danish Royalty. With a Danish heritage, the brand bears the label, “By appointment to Her Majesty The Queen of Denmark” and is known as the go-to jeweler for Denmark’s royalty. Of Georg Jensen’s many designs, one of the most popular among Danes is the daisy earrings and pendants, which are simple and elegant.
Illum is one of two major Danish department store chains. The store is famous for its excellent selection and taste and features fashion, interior and design options as well as a large beauty section. It even features a delightful bakery with excellent breads and sweets. A shopping trip to Copenhagen isn’t complete without a visit to Illum.