Despite a location slightly outside Reykjavik’s center, the Hilton Nordica is one of the city’s most popular hotels. Much of this is thanks to the high levels of service and comfort and the modern, Scandinavian-style interior. The neutral-toned lobby is plush and welcoming, an aesthetic that carries into the rooms and suites. Rooms are spacious and airy (the smallest is 28 square meters), with calming, natural tones, colorful photos of Reykjavik, and large windows that allow Iceland’s generous light to flood in. The suites also come with a separate lounge area. The VOX restaurant serves gourmet New Nordic cuisine, with an emphasis on Icelandic and Scandinavian ingredients, and the open-plan bar/lounge serves coffee, tea, and cocktails, and is a comfortable spot for lounging or mingling. Business travelers can make use of the conference rooms and business center.