On first glance, it would be easy to dismiss the 101 Hotel as merely a functional option. Stepping inside the austere five-story concrete building on Hverfisgata, however, guests discover an ultra-modern boutique lodging with minimal black-and-white decor—the work of owner-designer Ingibjörg S. Pálmadóttir—that gives it the feel of a chic downtown gallery. Contemporary paintings, photography, and sculptures by local artists appear througout the property, complementing the oak floors and wood-heavy Nordic furniture in the 38 rooms. Queen and king-size beds (there are no twin rooms) come topped with fine Italian linens, entertainment systems are state of the art, and open-plan bathrooms make extensive use of glass and offer Aveda bath products; deluxe rooms and suites up the ante with with claw-foot tubs. The hotel also has a moody restaurant and bar, a gym and spa, and a comfortable lounge area where you can put your feet up by the fire.
101 Hotel, Reykjavík, Iceland
The 101 Hotel’s clean lines and minimalist color scheme—Nordic-cool grays, whites, and blacks warmed by tan oak floors and natural light—reflect the sensibility of owner Ingibjörg S. Pálmadóttir, a graduate of The New School for Design in New York. Named for Reykjavik’s stylish 101 district, Iceland’s first boutique hotel is situated near the city’s central shopping and dining neighborhood, and is a showcase for modern Icelandic art. The hotel feels intimate with only 38 rooms, and the bar and lounge are popular with trendsetting locals. This appeared in the May/June 2012 issue.