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Fresh Hotel, Athens

Fresh Hotel, Athens
Designed in 2003 by Athens-based Tassos Zepos, the Fresh Hotel is a contemporary nine-story building in the gritty, up-and-coming neighborhood of Psiri. It makes up for its somewhat dated design tricks (think hot-pink Plexiglas reception area, Philippe Starck chairs, black leather couches, and all-white rooms) with its great value for money and trendy rooftop bar. Open from May to October, the roof, with its small pool and sweeping views of the Acropolis, is a popular hangout in the summer for stylish locals.
Neighborhood Vibe
Very close to the newly trendy neighborhood of Monastiraki, some call this area the “Soho” of Athens. Alternative, multifunctional cultural spaces, such as the Art Foundation and Six d.o.g.s., have cropped up here in the last few years. The hotel is also walking distance to Aiolou, a bustling, intimate street lined with restaurants and cafés like Harvest and the old-school Krinos, which serves fresh loukoumades (Greek-style donuts drenched in honey).
Need to Know
Rooms: 133 rooms and suites. From $85, including breakfast.
Check-in: 2 p.m.; check-out: noon.
Dining options: The hotel serves a decent breakfast buffet of pastries, fruit, and Greek yogurt, as well as smoked salmon, in the first-floor Magenta Room. Meanwhile, on the roof, the Air Lounge is open from 10 a.m. to 2 a.m. and is best for evening cocktails or light Greek and Mediterranean fare.
Spa and gym details: There is a rooftop pool, and yoga classes are offered on Fridays.
Insider Tips
Who's it for: Trendy young couples looking for a good deal amid Athens’ vibrant nightlife and cultural scene.
Our favorite rooms: Make sure to ask for a room on any of the top floors; despite being soundproofed, rooms lower than the fifth floor can get noisy. One of the three suites may be worth the splurge for the extra living-room space and private balcony.
Local highlights: The hotel's Be Local Map points out the best little restaurants (such as the popular Mama Roux) and cafés nearby. Before you start the weekend, get in a stretch at the 10-euro Friday morning yoga class by the pool.
Sofokleous 26, Athina 105 52, Greece
+30 21 0524 8511