The birthplace of Bob Marley, reggae, and jerk cuisine, Jamaica packs a lot in its punch. The third-largest island in the Caribbean attracts millions of visitors every year, not least for its dazzling landscape of white sand beaches, 7,000-foot mountain peaks, waterfalls, and glorious sunsets. But beyond its iconic beach life, mega-resorts, and gorgeous scenery, it’s Jamaica’s deeply-rooted African culture and friendly people that catch visitors by surprise. Coupled with a “no problem” outlook on life, it’s no wonder Jamaica tops many a traveler’s bucket list. As the Jamaica Tourist Board aptly says, “Once you go, you know.”