There are some bars where you walk in and you can just tell it’s a serious place where the drinks are stiff and the bartenders know their Negronis from their French 75s.
Craft cocktails are on the rise in Seoul, and a great place to go for the real deal is SAHM. An acronym for Strong of Heart and Mind, this sophisticated yet unpretentious place on a side street off Apgujeong’s, Rodeo Drive is where aficionados and those craving true craft cocktails can go without disappointment. The low lighting and black clad staff add to the contemplative atmosphere. Needless to say, don’t be afraid to ask for more unusual selections.