All Mask Story

3-1 Myeongdong-gil, Jung-gu, Seoul, South Korea

If you don’t know that Korean beauty products are the Next Big Thing, chances are you’ve been living under a rock, you’re a non-Korean man, and/or you’re over age 50. For everyone else, K-Beauty is an of-the-moment trend that’s popping up everywhere from international cities like New York and Hong Kong, to the beauty section of Target in small Midwestern towns. Needless to say, it’s everywhere.

So of course it’s big business in Korea’s capital, where the streets of buzzy Myeongdong hum with a thousand beauty stores. Perhaps the most popular of all the products are mask sheets, made with ingredients to make one’s skin firmer, more moisturized, whiter, cleaner…you name it. Perhaps the best place to look for one’s ideal mask sheet is aptly named, Mask Sheet Story, a store that sells—you guessed it.

There are four outposts of All Mask Story. All Mask Story No. 1 is on the popular Myeongdong Shopping Street.

Information on this page, including website, location, and opening hours, is subject to have changed since this page was last published. If you would like to report anything that’s inaccurate, let us know at

Nearby highlights
Sign up for our newsletter
Join more than a million of the world’s best travelers. Subscribe to the Daily Wander newsletter.
More From AFAR