When the Evok Collection opened Brach inside a former postal sorting facility in 2018, the hotel was an instant hit. Now, this residential corner of the posh 16th arrondissement is the cool rendezvous spot for in-the-know Parisians. The energetic vibe starts with the design, courtesy of Philippe Starck’s famous melange of styles—an African mask here, a sculptural lamp there.
This warmth infuses the 59 guest rooms, done up in a marvelous mix of marble, leather, and wood. The city’s glitterati rub shoulders at the popular (and family-friendly) brunch and covet memberships at the next-level sports club, styled as a 1930s boxing club, complete with a 72-foot pool. Come summer, the rooftop terrace turns into a trendy hangout with 360-degree views of the city from the vegetable garden and henhouse. Take a dip in the terrace’s Norwegian bath, cocktail in hand, and you’ll see why Brach is the darling of the district.
