After launching as an online-only project in 2010, Myconceptstore now has its own brick-and-mortar home on Reykjavik’s main street, Laugavegur. As before, it sells a varied selection of cool objects and design pieces, ranging from vinyl, Marshall amps, and photography books to boutique jewelry, hand-printed pillow cases, and unique candles, some of which are designed by the owners. There is always a nice surprise to find here, and the service is welcoming and friendly.

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