1400 S Congress Ave, Austin, TX 78704, USA
Photo courtesy of By George
Sun 11am - 6pm
Mon - Sat 10am - 7pm
By GeorgeCelebrated Austin restaurateur Larry McGuire (Jeffrey’s, Perla’s) turned his passion for style and design into a second career when he purchased this retail brand. With locations on hip South Congress and near the Whole Foods flagship, By George sells chic clothes for men and women (think brands like Our Legacy, Protagonist, and Jenni Kayne). The home-goods section of the store gives the chance to outfit your dining room (oak bowls, scented candles), pamper your four-legged best friend (plush, round dog beds), and, since it’s Austin, broadcast music anywhere in your house with a speaker designed to look like a classic Marshall amplifier. If you’re lucky, your visit might coincide with a pop-up from a local restaurant.