San Francisco

San Francisco is a diverse city that often finds itself on the edge of social and technological change. The small city has long been a haven for marginalized groups, but it is also a place that is grappling with its identity in the throes of a tech boom. To really know San Francisco, you must explore its neighborhoods. Look for taquerias and techies in the Mission, rainbow flags flying above the Castro, earnest hippie vibes in the Haight, and beachy quietude in the Sunset. Visitors will find the city welcoming and full of activities for nature lovers, bookworms, shoppers, foodies, cultural mavens, and more.

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Photo by Rosangela Perry/Shutterstock

Overview

When’s the best time to go to San Francisco?

San Francisco is renowned for its cold, foggy summers. However, when September and October come around, the character lovingly known as Karl the Fog recedes, and temperatures can climb into the low 80s on the hottest days. Late winter can see some rain, but rarely much. Overall, the unique geography of this peninsula, bound as it is by the Bay and the Pacific, creates pockets of both warm and cool weather all year long. Dress in layers, and be prepared to encounter a range of temperatures as you make your way around the city.

How to get around San Francisco

San Francisco Airport is about 25 minutes from downtown by taxi, which will cost you about $45. The quickest option is to catch an Uber or Lyft. The major public transportation system, Bay Area Rapid Transit (BART), goes directly from the airport to downtown and across the bridge to the East Bay.

To get around, BART, Muni trains, buses, cable cars, and trams traverse the city. Rideshare services like Uber and Lyft are readily available. It’s also fairly easy to rent bicycles through Lyft.

Can’t miss things to do in San Francisco

The far northwestern corner of the city, called Land’s End, is where the San Francisco Bay and the Pacific Ocean meet. The view of the Golden Gate Bridge and the Marin Headlands is spectacular here, and active visitors will find it an ideal spot for hiking and trail biking. When you’re done taking in the panoramic vista, take in some timeless works of art at the nearby Legion of Honor.

Read: The 26 Best Things to Do in San Francisco, According to a Local

Food and drink to try in San Francisco

San Francisco is a hotbed for the locavore movement, and destinations like the San Francisco Ferry Building—with farmers’ markets on Saturdays, Tuesdays, and Thursdays—offer a glimpse at the culinary bounty that grows in the nearby Central Valley of California. Look for fresh, ingredient-driven cuisine at innovative new restaurants (splurge at Saison), iconic standbys (splurge a little less at Zuni), and a vast array of affordable ethnic restaurants. Take your pick from Mexican, Shanghai, Uighur, Hunan, Salvadoran, Ethiopian, Korean, and many more.

Culture in San Francisco

San Francisco is a great museum city, anchored by three landmark buildings. The San Francisco Museum of Modern Art (SFMOMA), de Young Museum, and The Legion of Honor, part of the Fine Arts Museum of San Francisco. Travelers will also find a burgeoning gallery scene and street art scene throughout the city. The Bay Area’s legacy as the home of Beat poets, funk artists, and jazz innovators lends additional cultural variety to the mix.

Summer music festivals like Outsidelands and Stern Grove’s weekly concerts provide plenty of entertainment, and June’s Pride Festival is a month-long celebration of equality. On the first Sunday of each month, flea market aficionados should look for the Alameda Point Antiques Faire, a huge market on an old navy base in the nearby East Bay.

Local travel tips for San Francisco

Always pack a jacket. This may be California, but don’t expect to be wearing your flip flops. Summer is all about the fog, although the sun does break through—especially in neighborhoods on the eastern side of the city, such as Noe Valley and the Mission.

Depending on where you’re staying, a car probably won’t be necessary, as public transportation, cabs, and various rideshares will be at your service. However, car rentals are plentiful if you do want to get out of town—traditional rental companies as well as peer-to-peer car sharing services like Getaround, Zipcar, and City CarShare.

If you have time, it’s absolutely worth your while to make a day-trip from the city to see the gorgeous coast and wine country north of the Golden Gate Bridge.

READ BEFORE YOU GO
HOTELS
These are the top luxury hotels to book in the Golden State, where experiences range from world-class culinary destinations and beachfront retreats to storied city hideaways.
From lobby bars to rooftop lounges, these are the hotel bars Afar editors love checking out when they’re checking in.
These places to stay are as varied and wonderful as the city itself.
These hotels are bringing a fresh vibe to six U.S. cities.
San Francisco’s Lodge at the Presidio will open its historic charm and bay views to guests this summer.
Whether it’s a staycation or a trip to a far destination, these hotels have activities to keep you (and your kids or travel buddies) busy during the winter season.
RESOURCES TO HELP PLAN YOUR TRIP
Formerly called ‘Jammin’ on Haight,’ the beloved tie-dye boutique rebranded and reopened in 2017 as Love on Haight in honor of the 50th anniversary of the Summer of Love. It’s still a hippie fashion emporium and the place to pick up colorful clothing for men, women, and kids, as well as necessities like jewelry, glitter, sunglasses, hats, books, and all things tie-dye. Love on Haight is one of the few artisan shops on the street, bringing customers psychedelic creations made by locals and friends of the owners. One thing that hasn’t change at all: It’s still all about love. Check out the “peace, love, and kindness” wall, that lets buyers know that a portion of all sales is donated to a charity devoted to homeless youth, Taking It to the Streets.
Original Joe’s has the same birth year as another pretty famous San Francisco landmark: the Golden Gate Bridge. Both are definitely worth checking out, but only Original Joe’s will serve you a hearty Italian meal in a red leather booth. Back in 1937, the restaurant was a 14-stool counter on Taylor Street where immigrant and family patriarch Tony Rodin served Croatian-Italian-American comfort food. Original Joe’s is run by the third generation of the family. A fire destroyed the first location in 2007, but the corner spot in North Beach that opened five years later can’t be beat. Inside, the family’s San Francisco history is revealed by walls hung with black-and-white photos, letters, and other ephemera. The menu showcases some of Tony’s recipes, such as eggplant parmigiana, Joe’s meatballs, and veal parmigiana. Those counter stools are there, too, saved from the fire and brought over to the new Original Joe’s.
Ask anyone you know who grew up in the Bay Area about the Exploratorium, and they’ll likely be able to share stories of class trips and seeing their hair stand on end at an installation about electricity or fun-house mirrors that taught about optics and visual perception. This is not, however, a museum simply for kids—though curious kids will definitely be entertained while learning. Instead, its exhibits aim to raise the scientific literacy of visitors of all ages, by providing engaging, amusing, and hands-on experiences. Long housed at the Palace of Fine Arts, the Exploratorium opened in its current, and much larger, space on Piers 15 and 17 in 2013. One advantage of the new waterfront location is the North Gallery and its outdoor spaces, focused on environmental phenomena like the wind, rain, and tides. The completely dark Tactile Dome and the disorienting Monochromatic Room may prove not just the highlights of your visit to the Exploratorium but the most memorable, or at least strangest, moments of your time in San Francisco.
Perched next to San Francisco Bay, Hotel Griffon makes an ideal base for business travelers who work nearby and visitors who want a waterfront location. Free town car service to the Financial District is available every weekday morning, while a fifth-floor boardroom provides a short commute for conference-goers. Leisure travelers can arrange Alcatraz tickets, tours, and sought-after reservations through the concierge.

The eco-friendly hotel is green down to the smallest details, from recycling unused hygiene products as part of the California Green Lodging Association and Clean the World to recycled notepads. All of the rooms were remodeled in 2012 and get turned down every evening with chocolates. Top-floor suites also have a wet bar so guests can raise a glass to their view of the city or bay and toast their time in San Francisco.
Two blocks from Union Square, Hotel Adagio is a stylish retreat from the frenetic energy of downtown San Francisco. Built in 1927, the Spanish colonial revival building has a stunning cream facade with intricately carved arches that surround the entrance and windows. The interior also retains many of its original features, including rope crown molding and the top floor’s hand-painted ceilings. Conference-goers and event attendees will be impressed with the hotel venues’ city views, elaborate woodwork, and high ceilings.

Hotel Adagio is part of the Marriott’s Autograph Collection, and the recently renovated rooms are appropriately named Audition, Act One, Encore, Applause, and Actor’s Studio. The decor uses a contemporary palette that mixes warm burgundy and chocolate hues with lime green and white. Get ready for a night out as you jam to your own music, thanks to each room’s iHome docking station. Then, head down to the hotel bar, the Mortimer, to start the evening with a craft cocktail.
Spend the night nestled under the Golden Gate Bridge in the most dignified of accommodations: the former living quarters of high-ranking officers in the U.S. Army. Cavallo Point is the result of the luxurious reimagining of a cluster of military lodges located within the Golden Gate National Recreation Area, just over the bridge in Marin County. Today, the 142-room hotel serves as a retreat for in-the-know travelers and locals looking for an easy, elevated escape from everyday city life. Original brick fireplaces and beamed ceilings mingle with modern finishes and furnishings, such as butter-soft leather sofas and whitewashed Adirondack chairs. The expansive grounds are meant to be explored on foot or bicycle. The Wellness Weekend package includes all meals, prepared with an emphasis on health at Murray Circle restaurant, morning yoga classes, guided hikes, a spa treatment, nightly wine receptions, and plenty of free moments to soak in the serene meditation pool—the very best kind of boot camp.
Head to this jetty near the Golden Gate Yacht Club in the Marina district and simply listen. The Wave Organ, a wave-activated sculpture made of granite and marble culled from the demolished Laurel Hill Cemetery, provides an enchanting experience. As waves roll in and crash against 20 pipes that extend out into the water, the sound is amplified, creating a liquid symphony of gurgles, rumbling, whooshing, and swishing. The balance of high- and low-pitched sounds is both entertaining and strangely profound. A bonus: The views of Alcatraz and the Golden Gate Bridge never get old.
Hotel Zelos brims with understated luxury. Rooms are kitted out with on-demand movies and music, in-room spa services upon request, and a complimentary honor bar stocked with organic treats. The hotel’s 4th and Market Street location puts it within walking distance of Union Square, AT&T Park and the Moscone Center. For further distances, guests can borrow free bikes. The hotel’s crowning jewel, though, is Dirty Habit, it’s rooftop restaurant and bar. A favorite among locals as well as tourists, Dirty Habit’s film-noir-inspired dining room offers guests a chance to play the part of old Hollywood glamour while nibbling on seasonally inspired dishes like seared king salmon and sipping inventive craft cocktails (try the Bonzai, a mix of whiskey, orgeat, grapefruit, lemon, and matcha green tea).
Take San Francisco’s defining features—its booming tech industry, its creative heart, its killer restaurant scene—and squeeze them into a 100-year-old building in a neighborhood undergoing a sea change. That’s Hotel Zetta. The dynamic property, which re-opened as Hotel Zetta in 2013, couldn’t be more, well, San Francisco.

In the lobby, there’s a chandelier fashioned from recycled sunglass lenses, a front desk made from reclaimed wood, and a two-story Plinko board (an interactive art piece) that descends from the Playroom. About that: The Playroom caters to the work-hard, play-hard set. A shuffle board, a pool table, and video games (both current and retro) spark friendly competition. A classic London telephone booth lets guests order room service or video chat. Modern amenities continue in the rooms. Desks built from kitchen butcher blocks encourage standing while working. A G-Link docking station facilitates wireless streaming from tablets and smartphones to flat-screen Samsung Smart TVs, which come pre-loaded with complimentary Internet service, apps and HD channels.

The art? A blend of analog and digital. Art in the guestrooms include work by Nick Gentry. He made an original work as a compilation of floppy disks. Then, the work was photographed and screenprinted as a giclee on a canvas for the rooms. Downstairs, two new ventures from famed Bay Area restaurateurs Anna Weinberg, James Nicholas and Chef Jennifer Puccio (of Marlowe and Park Tavern) ensure the young and hungry are adequately fueled.
A whole lot of history converges at the Fairmont San Francisco—as do all of the city’s cable car lines, which offer easy transportation to the Financial District, Union Square, and Fisherman’s Wharf. The hotel was built in 1906 but damaged in the Great Earthquake and subsequent fires before it even opened, so celebrated architect Julia Morgan was brought in to repair the building. Once it debuted, the hotel quickly became a city favorite, hosting more than its share of historic events, including the series of meetings in 1945 that resulted in the formation of the United Nations. The hotel’s storied bar, The Venetian Room, also featured big names, from Ella Fitzgerald and Nat ‘King’ Cole to Tony Bennett, who first performed I Left My Heart in San Francisco here in 1961 (Bennett still frequents the hotel).

Today, the Tonga Room & Hurricane Bar is a draw for tourists and locals seeking a kitschy, iconic San Francisco experience, with live music, Polynesian food, and Mai Tais severed against a backdrop of occasional staged thunderstorms. Other dining options include Laurel Court for all-day coastal California fare and the famous Afternoon Tea, a local tradition since 1907. The opulent design of the hotel extends from its lobby—with marble floors and sumptuous fabrics—to the 606 luxurious rooms, each outfitted with comfortable furnishings and modern technologies. Of the 62 suites, 10 also include balconies with city and bay views.