Winning the bid for the FIFA World Cup 2020 helped put Qatar and its capital, Doha, on the map, kicking off a frenzy of growth and infrastructural makeover. Cutting-edge technology is being used to build the city, with luxury hotels and shopping malls, world-class restaurants, and mind-blowing architectural feats popping up constantly. Yet along with this World Cup–oriented rapid development is a strong desire to revive and strengthen the country’s cultural heritage, with such communities as the self-contained Katara Cultural Village leading the way. Beneath and beyond the glitzy hotels and gleaming skyscrapers of Doha is a country rich in Bedouin traditions and with a long and storied history.