Marrakech

Marrakech has attracted visitors for nearly a millennium. The city first grew rich from camel caravans that brought gold and salt from the Sahara Desert, but today its lifeblood is tourism. Travelers come seeking the street performers in the historic Djemaa el-Fna square, the winding alleys of the centuries-old medina, and the endless array of handicrafts. In between cultural excursions, they recharge in a boutique riad and discover the rich spices of Moroccan cuisine. And the Berber carpet of your dreams is just a haggle and a glass of mint tea away.

An historic souk on the streets of Marrakech

Courtesy of Club Adventures

Overview

Can’t miss things to do in Marrakech

Marrakech beats to the rhythm of the Djemaa el-Fna, the square at the heart of the medina. Here, snake charmers, acrobats, and street food hawkers create a vibrant fusion of sounds, sights, and smells. Life in the old city unfolds before you. Walk in one direction, and you’ll reach imperial palaces and the minaret of the Koutoubia Mosque; go another way, and you’ll find ancient tombs. Surrounding you are alleys and souks selling almost anything your heart desires. When the sensory overload demands a break, head to the tranquil Jardin Majorelle or a hammam for a steam and a scrub. Finish your day with some fluffy couscous and drinks at a chic riad.

Food and drink to try in Marrakech

Tajines and couscous taste better in their native land, and Marrakech serves both Berber dishes with plenty of gusto. But there’s a lot more to sample, from roasted meats to fish from the Mediterranean and Atlantic coasts. The medina offers a dizzying array of street food, while stalls in the souk practically overflow with sticky treats. You can always find a nearby café for a restorative glass of mint tea or a freshly squeezed orange juice. And for a libation that’s a little stronger, Morocco has a thriving viticultural scene dominated by reds. Pair one with grilled lamb or a slice of pastilla, a sweet and savory meat pie.

Culture in Marrakech

Marrakech’s culture plays out in a variety of ways. Listen to storytellers in the Djemaa el-Fna, and the call to prayer as it floats over the medina. Take in the ornate mosaics, carved stucco, and painted wood of the city’s ancient palaces. These highlights date back centuries, but Marrakech has also made strides in recent years to bolster its modern cultural presence. The Marrakech International Film Festival attracts big Hollywood (and Bollywood) names. And an ever-expanding group of galleries showcase the next generation of Moroccan artists.

Shopping

Marrakech’s numerous souks will make you wish you had a larger luggage allowance. The city is a haven for artisans, and you’ll find many open-air markets filled with stands and traders hawking all types of goods and souvenirs. Silver-tongued merchants unfurl a succession of rugs, each more beautiful than the last, and then debate the price down to the last dirham. If they’re feeling cheeky, they may try to sell you the camel they claim transported your new carpet. You can also browse silver jewelry, intricately worked leather, argan oil cosmetics, and filigreed lamps. As you wander, you’ll see both traditional designs and contemporary ones created by young Moroccan artists.

Practical Information

New Year and Easter are peak tourism periods. Spring and fall are best for their warm temperatures and long days. The heat in July and August can be oppressive so you’ll want to know the location of a good pool or two. During Ramadan, the logistics can be awkward for visitors since many restaurants close during the day. Visas are not required for visits of up to 90 days. Menara Airport has buses and taxis to the city center. Insist that city taxi drivers use meters. The languages are Arabic and French. The currency is the dirham; ATMs are widespread. Tipping is expected: a dirham or two in a café and up to 10% in nice restaurants. Electricity is 220 volts, and sockets take round-pin European plugs.

Guide Editor

READ BEFORE YOU GO
HOTELS
Whether you’re looking for an oasis-like pool villa or a high-design room in the heart of the Medina, each of these 12 best hotels in Marrakech exudes style, sophistication, and superlative service.
AFAR’s picks for the 31 best new hotels in the world.
These five concierges in Paris, Hong Kong, Cape Town, London, and Marrakech reveal their favorite city itineraries that they usually only share with guests.
An insider’s guide to the riads of Morocco—and whether they’re right for you.
RESOURCES TO HELP PLAN YOUR TRIP
Delta and United have unveiled new flights to West and northern Africa. These are the new routes—and we’ve shared what to do and where to stay when you get there.
The frenetic market of Djemaa el Fna is Marrakech’s most iconic attraction (shopping or otherwise), but there’s much more for shoppers to explore. From the concept store 33 Rue Marjoelle, where you’ll find all of Morocco’s up-and-coming designers, to the high-end shops on Rue Yves Saint Laurent, named for the iconic fashion designer who called Marrakech home, to more traditional shops, shopping Marrakech deserves a week of its own.
If you’ve been to Fès, chances are you’ll be familiar with the original Clock. This is the second in owner Mike Richardson’s growing empire, this time housed in a converted schoolhouse in the Kasbah. Like all of his projects, a keen eye for line, color, and detail has turned the space from utilitarian into eye-popping as Richardson invites local street artists to bring life and color to the walls; junkyard finds and vintage Berber cushions provide the decor. It’s a popular hangout for both young Moroccans and those traveling through, with regular cultural events, including its famous storytelling nights that spotlight the best raconteurs from the Djemaa el Fna, translated by youngsters learning the craft, to traditional cooking schools to Gnawa musicians giving it their all in tribal trance for Sunday sunsets. But, of course, no visit would be complete without sampling Cafe Clock’s signature, legendary camel burger.
As one of the most innovative players on the Marrakech restaurant scene, Kamal Laftimi spearheads projects that are nothing if not showstoppers. This buzzy, green-on-green–tiled riad, bristling with courtyard banana trees, is a case in point. It’s a hip hangout by day for locals and expats who meet for coffees throughout the morning and pop into celebrated kaftan designer Norya ayroN’s little boutique, which occupies a small space on the first floor. By night, it sparkles with the light of hundreds of glittering candles while large extended families and cooing couples gather over Moroccan classics such as pigeon pastilla, vegetarian couscous, and chicken tagine with olives and raisins, as well as a handful of crowd-pleasing classics such as steak frites and burgers (no alcohol served).
After making her name in Paris in the 1920s, American-born singer and actress Josephine Baker became a French citizen and, like many artists and intellectuals of the era, traveled often to Morocco, which was then a French protectorate. In the early 1940s, she stayed at a royal guest house at the invitation of the Pashah of Marrakech—a riad that, today, has been restored and re-launched in her honor as a boutique hotel named “Star.” Though just a 15-minute walk from Jemaa el-Fnaa square, the riad is hidden away in a more residential—and car-free—part of the walled old town, adding to the feeling that you’re staying in a private home.

Britain-based owners Lucie and Mike Wood, who also own three other riad hotels in town, spent over two years restoring the property to reflect a mix of traditional Moroccan craftsmanship and the Art Deco style of Baker’s heyday. Along with hand-carved plaster, beautiful lamps, and original cedar woodwork, the hotel features Baker-related memorabilia and books as well as period items sourced from auctions. Past the ground-floor plunge pool and dining area (scene of the abundant daily breakfast) are 13 individually decorated rooms and suites. The Josephine has an oversized tub, the Jazz features carved cedar doors and a fireplace, and the Chiquita sits next to the lovely rooftop terrace, where guests can enjoy views of the Atlas Mountains from their lounge chairs. Also on-site is a small hammam with a steam area and massage room, as well as a cooking school, launched in 2017. When you want to get out and explore, the hotel will provide you with a free local cell phone and GPS-enabled app to help navigate the city.
Opened in 2012 in the Palmerie neighborhood, surrounded by views of the Djebilet Hills and Atlas Mountains, this stunning resort feels miles away from the world—though complimentary shuttles whisk guests to the town center in less than 25 minutes. The popularity with the glam crowd and the variety of super-sized accommodations also help make it feel like an upscale residential enclave. Choose between 41 chic rooms, suites, villas, and “palaces,” all connected by pathways that wind under Moorish arches, through gardens, and over flower-filled ponds; even the entry-level Deluxe Rooms offer plenty of space, with oversized bathrooms, fireplaces, outdoor seating, and a large heated plunge pool, while the three kinds of Suites, multi-bedroom Villas, and three private residence Palaces (with three or four bedrooms each) offer other perks like full-sized swimming pools, kitchens, and more outdoor living areas. Enjoy breakfast and dinner at the French-Moroccan Le Namaskar, lunch at La Table in the gardens, tea at Espace T, and drinks at a variety of bars, including the rooftop Nomad Bar, where bubbles are served to DJ-spun tunes and endless views. (The decadent brunch, served on the lawn with fluffy pillows as seats, is popular with locals, so be sure to make a reservation.) Though every room has a private pool for a dip, there’s also a main one ringed by loungers, as well as other soaking spots—and a full menu of treatments—at the lantern-lit spa.
In the Palmerie neighborhood outside of town, ethno-botanist Gary Martin and his wife, interior designer Meryanne Loum-Martin, have created a fairytale oasis—whose name translates to “big garden”—with five houses, five pools, and beautiful green spaces spread over nine lush acres. Set in three different villas, the 24 uniquely designed, boho-chic rooms range from the Small (which can be tight and somewhat dark) to the more spacious Standard, Large, Garden, and Pavilion options, which feature plenty of light and perks like fireplaces, terraces, king beds, and artisan details.

When not lounging around one of the pools, guests can play a set on the clay tennis courts, wander around the botanical gardens, take a Moroccan cooking class with Chef Bahija, or explore the surrounding area by bike, vintage sidecar, or camel. Kids are more than welcome here and can look forward to such programming as calligraphy and magic classes, while adults can expect in-room massages and outdoor yoga classes. Breakfast is included in the room rate and, like all meals, can be enjoyed in various spaces around the hotel. Dinner is particularly magical when served underneath countless glowing lanterns.
In the heart of the medina, not far from the entry to the souks and the main square, two French brothers have transformed a historic riad into an intimate, contemporary Moroccan hideaway. Opening onto two internal courtyards—one of which has a swimming pool—are seven rooms and suites, each named for a local spice (think saffron, nutmeg, and turmeric) and decorated in jewel tones like deep orange and royal purple. All have standard conveniences like hair dryers, toiletries, and air-conditioning as well as complimentary Wi-Fi.

The hotel’s public spaces are separated into a garden section, featuring trickling fountains and lots of flowers, and an oasis section, which houses the pool and a traditional steam hammam. The riad also enjoys a higher position than its neighboring buildings, resulting in particularly great views from the rooftop terrace. Here, you can take in the Atlas Mountains from the plush lounge chairs (each topped with a straw hat for extra sun protection), the fireplace, or the romantic dining tables, where you can enjoy cocktails or a candlelit dinner. Adding to its private home feel, Riad l’Orangeraie provides guests with a local cell phone to use while in town. The hotel is also available to rent out in its entirety for the ultimate house party.
For those who can’t decide between staying in a historic, riad-style inn in Marrakech’s old town or a larger resort in modern Ville Nouvelle, this boutique charmer provides the perfect compromise. Located in the leafy, upscale Hivernage neighborhood (a short taxi ride from both the medina and the French quarter), Dar Rhizlane occupies an Art Deco-era villa, where 20 rooms share space with intimate lounges, a fireplace-equipped library bar, and a verandah with views of the gardens and fountains. Named after exotic scents, guestrooms feature handpicked furnishings, traditional tilework, ornate bathrooms, and flattering mood lighting as well as a fireplace and some type of outdoor space. Also on-site is a pool ringed with loungers (open year-round and heated in the winter) and a small spa with a hammam (located in the main villa).

In addition to overnight guests, the hotel draws a regular crowd for its cuisine. Le Minzeh serves light fare on a raised platform overlooking the pool; Le Jardin offers seasonal, Mediterranean-inspired dishes along with garden views; and the gourmet Le Mimouna—considered one of the best restaurants in town—features a Moroccan-French menu and glam setting. Also available are cooking classes, which start with a stroll through a local market, as well as services like in-room dining, on-site parking, and a 24-hour reception, which bring some of those “big hotel” touches to what otherwise feels like a wealthy friend’s estate.
Surely one of the most extraordinary imperial relics of Morocco, the Palais Bahia (“the brilliant”) doesn’t disappoint. Built at the start of the 19th century by architect El Mekki for Si Moussa, the then chamberlain of Sultan Hassan I, the palace showcases a wide range of architectural styles hinting at the chamberlain’s playful spirit, especially after his son inherited it and added his own brand of flamboyant glamour to the place. Women’s quarters bedecked with crimson-and-mustard–striped ceilings, a marble-tile courtyard the size of a soccer field, and extensive salons lined by stained-glass windows are just some of the features of the 20-acre space. In 1912, General Lyautey, the governor of French protectorate Morocco, moved in and added creature comforts such as fireplaces and central heating. In so doing, he attracted a number of illustrious guests, among them the writer Edith Wharton. She described the palace this way: “They came, they built the Bahia, and it remains the loveliest and most fantastic of Moroccan palaces. Court within court, garden beyond garden, reception halls, private apartments, slaves’ quarters, sunny prophets’ chambers on the roofs, and baths in vaulted crypts, the labyrinth of passages and rooms stretches away over several acres of ground.” Follow Wharton’s lead and don’t miss it.