Jamaica

The birthplace of Bob Marley, reggae, and jerk cuisine, Jamaica packs a lot in its punch. The third-largest island in the Caribbean attracts millions of visitors every year, not least for its dazzling landscape of white sand beaches, 7,000-foot mountain peaks, waterfalls, and glorious sunsets. But beyond its iconic beach life, mega-resorts, and gorgeous scenery, it’s Jamaica’s deeply-rooted African culture and friendly people that catch visitors by surprise. Coupled with a “no problem” outlook on life, it’s no wonder Jamaica tops many a traveler’s bucket list. As the Jamaica Tourist Board aptly says, “Once you go, you know.”

Panoramic view of Montego Bay, Jamaica on a stunning spring day.

Photo By Dean Fikar/Shutterstock

Overview

When’s the best time to go to Jamaica?

Jamaica’s peak season runs mid-December through mid-April. The tourist crowd is at its highest from December through February thanks to breezy nights (a light jacket is recommended) and plenty of entertainment options. Little known is that discounts abound during summer and hurricane season, when crowds are few and temperatures only slightly higher. Room rates can get slashed up to 50 percent during this slow season, and it’s just as fun a time to go, if slightly quieter. Whatever time of the year you choose to venture to “Jamrock,” you simply can’t go wrong. Jamaica is the island that never sleeps.

How to get around Jamaica

Major airlines fly to Jamaica. Visas are not required of U.S. or Canadian visitors for stays of up to 90 days. Montego Bay’s Sangster International Airport is well-connected to the rest of the island via public and private transportation. Upon exiting the airport, hop into your resort’s shuttle or bus if you’re staying in Montego Bay. If heading to Negril and other parts, your best bet is to book a ride with Clives Transport Jamaica—an affordable, reliable, locally-owned company offering shared vans or private transfers.

Once at your destination, get the number of a trusted taxi driver from your guesthouse or resort. All licensed taxis have red license plates, but it’s safest to know your driver ahead of time. Individual drivers and tour operators offer long-distance excursions, or you can rent your own car with an international driver’s license.

Food and drink to try in Jamaica

You won’t ever starve on this foodie island. Jamaica has the best street snacks and shacks in the Caribbean—readily available, cheap, and tasty. From peanut pushcart vendors to jerk grills steaming roadside, and from stuffed patties and juicy fruits to windows dishing out boxed lunches of rice and beans with stew for under US$5, there’s no end to the belly-filling options. Casual restaurants and fine dining are just as satisfying; seating is often alfresco or seaside. Jerk centers are located throughout the island, perfect for families and anyone on a road trip, offering picnic-table seating and child-friendly menus of chicken and french fries. For the grown-ups, drinks don’t fall short, either. Early birds will love a cup of Blue Mountain coffee, and afternoons call for a cold Red Stripe and some bar hopping. Most locals grab a rum’n Ting while catching the sunset—Appleton dark rum or Wray & Nephew white rum with a splash of the Jamaican grapefruit soda called “Ting”—or a warm Guinness. Many tourists love their rum punch.

Culture in Jamaica

Every day in Jamaica is a cultural experience. Iconic activities include cooling off in the river, playing dominoes at the corner bar, stopping for jerk chicken or pepper shrimp roadside, dancing barefoot to live reggae on the beach, and hanging out late into the night at an impromptu neighborhood street party. Jamaica’s boisterous, fun-loving people have an intoxicating energy. Even if you’re just beachcombing in tourist havens Negril or Montego Bay, there’s no escaping the local flavor in Jamaica, and that’s what makes it “irie.” For more immersion, head to the hills of Cockpit Country and meet authentic Maroon and Rastafarian communities.

Jamaica is an island of year-round festivals, from food fests to annual reggae concerts and cultural celebrations. Keep a lookout for billboards and flyers, or ask anyone in town. Scheduling your trip around one of the festivals is a great idea, too. Pick either the first week of February for Bob Marley Birthday Bash celebrations and concerts in Negril, or July for the annual Sumfest concert in Montego Bay. If you’re into cultural ceremonies, don’t miss the Annual Maroon Festival in Accompong Town, held on the south coast during the first week of January. Then hop on over to the annual Jamaica Jazz & Blues Festival held the second or third week of January.

Local travel tips for Jamaica

As with any tourist destination, beware whom you befriend and trust your instincts. Generally, however, Jamaicans are some of the friendliest people in the Caribbean and want you to enjoy their country and way of life. Ultimately, beyond the gorgeous scenery, delicious food, and reggae music, it’s the people who make Jamaica a fun and fascinating destination unlike any other in the Caribbean.

English is spoken islandwide, as is patois.

The currency is the Jamaican Dollar, but U.S. currency is accepted everywhere. Just know the daily exchange rate because it often fluctuates.

Tipping is the norm, and it’s up to you how much you decide to give, as any amount is appreciated.

Electricity is on par with the U.S. and Canada at 110-120 volts, and unlike in many other Caribbean islands, the tap water is actually safe to drink.

Be aware that you may be approached, particularly in the tourist areas, with offers to purchase marijuana and other illegal drugs. Note that “ganja,” while plentiful on the island, is illegal! Tourism police and undercover cops regularly patrol the beach and tourist nightspots.

Road or beachside vendors can get a tad persistent, but a firm “no, thank you” will go a long way.

Crime exists in Jamaica as in any other destination, but the island is by no means unsafe to tourists. If anything, most Jamaicans go out of their way to ensure tourists are happy and safe. Petty thefts occur where opportunities arise—leave your valuables at home and don’t flash any jewelry or electronics.

Guide Editor

READ BEFORE YOU GO
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RESOURCES TO HELP PLAN YOUR TRIP
An often overlooked fishing village located just 10 miles south of Negril, Little Bay’s small, crescent-shaped shores and white sands will tug at your inner beach bum. There are a couple of local guesthouse options in these parts, and not much else happening within walking distance—except a slice of daily Jamaican life and some sea activities such as kayaking and snorkeling off the nearby reef. Bob Marley loved Little Bay so much, he had a house here and wrote lyrics from this beach. It’s an easy day trip from Negril and a nice spot for shutterbugs.
Salep is a warm drink made from the tubers of an orchid genus called Orchis (according to Wikipedia at least). It tastes a little like warm horchata—comforting and creamy. In fact, we thought it was rice-based at first. Morica Han is an old caravanserai In the center of the Ottoman side of Sarajevo. It was built in 1551, and used as a roadside inn for a few centuries. The building, all wood, was destroyed by fire and rebuilt in the 70s. The inner courtyard now is home to a restaurant, a rug-seller, and a bustling cafe. Try salep!
When in Kingston, make time for a stop at Devon House, a grand 1891 Georgian mansion that was built for George Stiebel, Jamaica‘s first non-white millionaire. The lovely upright house and its 11 surrounding acres are now protected as a National Heritage Site, but that doesn’t mean that there’s not fun to be had. The sprawling grounds include shops, restaurants, a bakery, and a popular ice-cream shop, I-Scream. House tours can be arranged, but the grounds, landscaped with stately palms and fountains, are the highlight—it’s a great spot to take a stroll, read, shop, or dine. The mansion and its manicured lawns are also used for weddings and lavish events.

The Caves, just west of Negril, is aptly named. While the 12 cottages and one villa sit atop honeycombed cliffs, the Blackwell Rum Bar, a private dining venue, and the massage table of the hotel’s Aveda Concept Spa are actually in underground grottos open to the sea. The setup is very Treasure Island, and the flicker of candlelight and the echo of waves off cave walls make it uniquely romantic. Each of the thatch-roofed cottages is as colorful as a paint box, and each gives a sense of being alone at the end of the land. This is one of music mogul Chris Blackwell’s Island Outpost properties, so the vibe at the Jacuzzi, sauna, or salt-water swimming pool is hip but relaxed. Although famed Seven Mile Beach begins almost where the cliffs end, the hotel itself has no beach, which is why a tradition at the Caves is to begin the day by jumping from the cliffs into the usually calm Caribbean below—or at least thinking about it.
Go tubing on the White River with Ocho Rios Jamaica Tours and cool off in one of Jamaica’s most picturesque bodies of water. The jade colors of White River, dotted with fishing boats along its banks, rocks, and leafy banks, make it an ideal choice for shutterbugs and nature lovers. Combine your tube float with a stop at Irie Blue Hole, for a fun leap into the river-fed sinkhole.
Rum tasting may be one of the many joys of a trip to the Caribbean, but the sheer number of types, names, ages, flavors, and colors is enough to make even a dedicated cocktail nerd’s head spin—before the first sip. Here, we break it down.
Jamaica’s best beaches are as varied as the island is beautiful. Many of these beaches are famous and grace the glossy pages of brochures, whereas others require more work, rewarding travelers willing to search for that quiet, postcard-perfect stretch of sand. Here are our favorites, popular ones as well as insider finds, spread all across Jamaica, from the white sand of the west coast to the tranquil black shores of the south and the secluded coves of the east.
Montego Bay and the west coast of Jamaica attract first-timers to the island, and it’s easy to see why: white-sand beaches, the most glorious sunsets in Jamaica, plush resorts, a wide variety of restaurants, and a lively music scene. But there’s also plenty to see and do in the west coast interior away from Montego Bay: rivers, cenotes, and waterfalls such as the stunning Mayfield Falls.
Once a fishing village, Negril—Jamaica’s favorite laid-back beach town—is at once a party scene and a romantic escape. Go bar-hopping or beachcombing on Seven Mile Beach (also known as Negril Beach), dine seaside atop dramatic cliffs in the West End of town, swim in nearby waterfalls, explore the vibrant markets, or jam barefoot to live reggae. There’s no place in Jamaica quite like Negril.
The south coast of Jamaica is rarely a first timer’s choice because of its relative isolation. But those who do venture south will find nature, wildlife, and tranquil beaches. Treasure Beach, the most popular retreat area, is a string of Jamaican fishing villages resting on black sand. Nearby are natural wonders like Black River and YS Falls, while offshore sits the famous Pelican Bar. The pace is slow here in south Jamaica, and that’s exactly why you’d come.