Luv-It Frozen Custard

505 E Oakey Blvd, Las Vegas, NV 89104, USA

Otherworldly frozen custard is just about the last thing you expect from a ramshackle blue-and-white building in the shadow of the Stratosphere. But the soft-serve machines have been whirring here since 1973, and the frozen treat is repeatedly voted the best in Vegas. Employees serve the custard in a dish or cone, as part of a sundae, or in a custard drink—a tasty concoction also known as a concrete. Custard flavors change every day, though the options always include banana nut on Sundays and lemon on Mondays; besides those, chocolate pretzel, gingerbread cookie, cherry pie, and root beer float (to name just a few) have also put in appearances. Luv-It lists flavors a month in advance on the website, so if you’d rather not be surprised, check there before you go.

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