Cra. 37 #9A, Medellín, Envigado, Antioquia, Colombia
Vía Primavera Near popular Parque Lleras in Medellín, Vía Primavera is lined with local boutiques that seek to set the Paisa fashion style. Mon y Velarde is all about personalized men’s apparel and accessories; 80s-style salsa designs—a look taken from Medellín’s far-out slums—was last season’s inspiration. Petite, hand-crafted Rojo is a mecca for women after eye-catching nighttime looks; Estampamos is a workshop for large-format printed textiles that become bedding, curtains and upholstery. The street supports some 45 stores, eight restaurants, advertising agencies and design ateliers, and is popular with tourists eager to enjoy a drink and dance some salsa or reggaeton.