Jumeirah Beach Residence
When it opened, Jumeirah Beach Residence, known to locals as JBR, was just a upscale beachside residential area with just a few cafés. Over the years, JBR got bigger and busier and now features dozens of cafés, restaurants, and pop-up boutiques and bazaars. Every day of the week, the neighborhood's streets are busy with beachgoers and shopaholics. Head straight for the water, where you’ll be surrounded with great views and, more often than not, many Dubai
residents enjoying at a day on the beach. When it's time for a break from sunbathing, grab a Turkish dondurma
(ice cream with a taffy-like consistency) from one of JBR’s many kiosks.