Seoul offers classic beauty in the form of countless palaces, courtyards, and other royal property that has survived the city's modernization process. The city's energetic art, fashion, design, and architecture scenes earned it a World Design Capital designation in 2010, and you'll encounter contemporary culture in galleries, boutiques, and public art installations. 

Korea is a country that celebrates tradition, and the numerous local festivals are a testament to the people’s immense national pride. The Fireworks Festival lights up the sky over the Han River in October and the Lantern Festival brings a gorgeous glow to the banks of Cheonggyecheon Stream in November, but no matter when you go, your visit will likely coincide with some sort of celebration.