Morocco, Middle Atlas, Fez, Imperial City, Fez El Bali, medina listed as World Heritage by UNESCO, Talaa Kebira, one of the main streets of the medina
Bertrand Rieger / age fotostock
The most traditional of Fes’s two main shopping streets is a cornucopia of carpet vendors, leather babouche makers, Berber jewelry sellers, fondouks spilling over with handmade pottery, and much more besides. The trick here is to sort the wheat from the chaff and get some proper bargains. Among the myriad carpet shops, a favorite is Kilim Berber where the charming Youssef sells an affordable collection of top-quality Beni Ouarain, Azilal, and Boucherouite rugs. Take a gander at the wares of the Fondouk Tazi, which has an excellent range of traditional Fes pottery as well as groovier striped collections. Keep strolling downhill and you’ll see wooden buckets trimmed with brass items meant for the hammam (but which look just as stunning in a modern bathroom); aim to wind up at the Henna Souk, where you can stock up on traditional cosmetics and toiletries from Ahmed and Mohammed—who can also give you a crash course in how to use them.