In Seoul’s swank Gangnam district, books are the new black. Upscale book publisher Assouline has various concept stores around the globe, with the Gangnam location being the brand’s first foray into Asia.
The lounge provides highbrow customers with luxurious art, lifestyle and fashion books, and the elegant space is also a café and gallery. The sumptuously decorated boutique begs you to linger, and it’s hard to say no when cakes, tarts and French wines sing seductively.
Jumgyung Building, Sinsadong 631-36, Gangnam-gu, Seoul