The name Fred Segal—and especially the logo—encapsulates L.A. style. Since the early 1960s, it’s been where Angelenos shop for their denim-heavy wardrobes and, in more recent history, where such trendsetting SoCal brands as Juicy Couture, J Brand, and True Religion got their start. These classics and many others line the walls of the iconic Melrose shop, but the 2017 opening of a 13,000-square-foot retail space on Sunset Boulevard started a new chapter. Along with its core seasonal collections, the shop holds 10 brand-specific shops-within-shops, along with pop-ups that change from day to day. The result is a space that feels like a high-fashion bazaar. Channel your inner treasure hunter and dig in for a long while—you’ll be rewarded with finds from AMO Denim, Seeker, Hartel, Levi’s, Marie Veronique, CAP Beauty, and Dita Eyewear. The whole selection is carefully curated to give shoppers something unique, whether it’s a vintage Comme des Garçons piece or an entire collection straight from Libertine’s runway. Must-do: Grab a coffee at Fred Segal Café by Tartine (which is so appealing for lunch that it causes an uptick in shoppers around noon each day) and snap a photo in the living room swing, with the entirety of downtown as your backdrop.