Tucked away on a bend in the road on the northern part of Collins Avenue, the Soho Beach House feels surprisingly removed from the Miami Beach bustle. Once inside, however, especially on a weekend, it's evident that the hotel is hardly a secret. Weekend brunches bring throngs of hungry locals, who rave about the charcuterie and cheese spreads. Lots of common areas—two pools (one is adults-only) and several open-air eating spaces—contribute to a constant social hum, as does a packed events and activities schedule. The hotel's members-only club, allowing access to a private library and dining room, among other things, adds an air of exclusivity that makes Soho Beach House even more popular. The hotel makes liberal use of rough wood walls and a furnishing aesthetic that draws on a “little bit of everything” approach, with mismatched furniture and decor. For the most part the rooms have a rustic, homey feel in keeping with the hotel's overall vibe, but numerous amenities—including classy home-style minibars—help justify the price.
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Set between a Four Points Sheraton and the sprawling Fontainebleau in the northern part of Collins Avenue, Soho Beach House itself is the hottest bit of action and interest on this stretch of Collins, and there's plenty of social activity on the grounds. Soho Beach House is appropriately named, too, sitting right on the beach. For guests who want to explore farther afield, they'll need a car or taxi; this part of the neighborhood doesn't have a whole lot of attractions. Nearby, however, is Wynwood, a popular area full of street art and independent businesses.
Need to Know
Rooms: 49 rooms; from $150. Check-in: 3 p.m.; check-out: noon. Dining options: Ocho is the hotel's taqueria and tequila bar (during the low season it's open only on weekends); the pool area has a rotisserie chicken stand; the lobby level of the hotel features a restaurant where the popular weekend brunch is held. Spa and gym details: Cowshed is the name of the hotel's on-site spa, which has rough-hewn wood walls and old-school barber chairs, and a small salon for wash, cut, and style appointments. The 24-hour gym has Technogym equipment, and personal trainers can come in by appointment.
Who it's for: Soho House members, who will get more bang for their buck than the average guest. Our favorite rooms: Any of the “beachside” rooms, which come with a tea set and Nespresso machine in addition to deluxe minibars. Join the club: Soho House members should be sure to identify themselves as such, as their membership entitles them to a 25 percent discount on room rates. Only those with an international membership, however, will be able to access the Soho Beach House's private club.