Think of the Pantone Hotel as a chance to reconsider your color scheme. A sleek concept hotel with the classic white backdrop and clean-lined, retro-inspired furnishings common among European design hotels, this venture from the iconic color company and two of Belgium’s top designers and architects lives up to its name. Bold splashes of the brightest Pantone colors exist throughout. Each room is themed according to its own color (don’t worry, each is identified, so you can stock up on mugs and other Pantone swag in the hotel’s shop) and decorated with original art photography of Brussels in which the specific Pantone hue has been found. Larger rooms combine complementary shades from the Pantone spectrum. The lobby lounge is a vibrant, airy space where geometric furniture and pops of color create an updated version of a 1970s aesthetic that incorporates the building’s original architecture into the modern conceit. Most entertaining of all, the colors don’t even stop at the food: sugar packets are filled with Pantone-tinted sugar for your coffee. Talk about obsessive.
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Set just outside Brussels’ historic city center, the Pantone Hotel straddles the border between the city’s iconic sights and one of its most fashionable neighborhoods, home to the Avenue Louise, Brussels’ main designer shopping drag, which is surrounded by independent boutiques and charming cafés and restaurants. In the other direction is the Marolles neighborhood, filled with hip wine bars, atmospheric restaurants, trendy shops, and scenic squares; favorite spots include Le Wine Bar and the Place du Jeu de Balle flea market. Sights such as the 19th-century architectural marvel of the Palais de Justice and the Gothic Eglise Notre Dame de Sablon, on the picturesque Place du Grand Sablon, are also nearby.
Need to Know
Rooms: 61 rooms. From $65. Check-in: 3 p.m.; check-out: noon. Dining options: While the hotel doesn’t have a full restaurant, an extensive breakfast buffet that includes everything from Liège waffles to Nespresso coffee served in Pantone mugs is offered each morning. A 24-hour, self-service bar in the bright and colorful lobby lounge has a range of drinks, including bubble teas and Belgian beers. Spa and gym details: The hotel has neither a gym nor a spa, but bicycles (in Pantone colors, naturally) are available for guests to use.
Who's it best for: Independent travelers and families who appreciate trendy design on a budget. Our favorite rooms:The top-floor Extra Large rooms have two balconies each, giving them 360-degree views of Brussels’ historic rooftops—in addition to their distinctive Pantone color schemes, of course. Shopping alert: Take Pantone home with you by stocking up on the design company’s signature swag at the downstairs boutique.