No other Norwegian city looks like Ålesund. A walk around its compact streets will give you a profound appreciation of Art Nouveau architecture, but the Jugendstilsenteret (or Jugendstil Art Nouveau Centre in English) satisfies curious minds and tells the "why" behind the beauty. In 1904, most of Ålesund was destroyed by fire and then rebuilt in the trendy style of the day, thanks largely to gifts of money and resources from Kaiser Wilhelm of Germany. The museum tells the full tale with film, and its reception area retains the original fixtures and fittings from its former use as a pharmacy.
Learn more about Ålesund’s unique architectural history in the town’s former pharmacy. The phoenixlike rise from the ashes of the January 1904 fire transformed the old wooden town into one filled with intricately carved stone buildings. This history is recounted in the Time Machine, a short multimedia video about rebuilding Ålesund. The museum includes archival tools and historic photographs as well as textiles, ceramics and furniture.