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This beach cover-up empire, based in town (with satellite shops in Capri, Amalfi, Rome, and Venice) is the source for the hippie-chic Positano style that dates back to the 1960s. You can spot the shop's signature turquoise shopping bags dangling from the arms of stylish vacationers. Racks of affordable cover-ups and dresses, organized by print and color, range from simple white shirts to elaborate decorated floral floor-length caftans. Inside, find folded stacks of beach wraps that can serve as scarves, towels, or sarongs.