San Francisco-based selvedge denim shop Self Edge has hung a shingle south of the border, becoming one of the first retail boutiques to open on the Flora Farms property in San José del Cabo.
Aiming to be not just a store, but an experience, Self Edge is best-known for its well-tailored denim jeans. At the Baja shop, guests can also find Japanese-designed cabana shirts and resort wear, not available elsewhere in Mexico. The owners are also collaborating with local artists to make indigo-dyed sandals that will be exclusive to the store. Other unique jewelry and accessories are also on offer.