Take San Francisco’s defining features—its booming tech industry, its creative heart, its killer restaurant scene—and squeeze them into a 100-year-old building in a neighborhood undergoing a sea change. That’s Hotel Zetta. The dynamic property, which re-opened as Hotel Zetta in 2013, couldn’t be more, well, San Francisco. In the lobby, there’s a chandelier fashioned from recycled sunglass lenses, a front desk made from reclaimed wood, and a two-story Plinko board (an interactive art piece) that descends from the Playroom. About that: The Playroom caters to the work-hard, play-hard set. A shuffle board, a pool table, Ping-Pong, and video games (both current and retro) spark friendly competition, while a full bar keeps players hydrated. A classic London telephone booth lets guests order “room” service or video chat. Modern amenities continue in the rooms. Desks built from kitchen butcher blocks encourage standing while working. An Obsess G-Link docking station facilitates wireless streaming from tablets and smartphones to flat-screen Samsung Smart TVs, which come pre-loaded with complimentary Internet service, apps and HD channels. The art? A blend of analog and digital. Originally created by Nick Gentry as a compilation of floppy disks, the work was photographed and screenprinted as giclee on a canvas for the rooms. Downstairs, two new ventures from famed Bay Area restaurateurs Anna Weinberg, James Nicholas and Chef Jennifer Puccio (of Marlowe and Park Tavern) ensure the young and hungry are adequately fueled.
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Hotel Zetta is right on the edge of the Union Square shopping district, just north of the iconic San Francisco Chronicle building. The Powell Street BART station, one block away, is a gateway to the rest of the city. Walk across Fifth Street into Mint Plaza to get some of the best coffee in the city, at Blue Bottle (plus delicious pastries), and widely admired Italian food at 54Mint. Or seek out the best Thai restaurant in the city, Kin Khao.
Need to Know
Rooms: 116 rooms. Rates from $279. Check-in: 3 p.m.; check out: noon Dining options: TheS&R (Salvage & Rescue) Lounge redefines the lobby bar with cocktails and snacks designed to save hardworking tech geeks from long conferences and coding sessions. There’s a designated “rescue” portion of the menu, which includes cleverly-named cocktails like the Series A (rye, fernet, bonal and lime) and the 404 (reposado, brandy, cocchi and chocolate bitters). At the James Beard Award-nominated The Cavalier, feast on the Blue Bar Burger, the Sunday Chicken and Puccio’s infamous Brussels Sprouts Chips. Spa and gym details: There’s no spa on-site, but Hotel Zetta does offer a few in-room spa services, along with signing privileges at the nearby Burke Williams Day Spa in the Westfield Shopping Centre. The 24-hour fitness center includes a functional movement ARKE wall and a TRX station.
Who's it for: Creatives co-mingling with business technorati. Our favorite room:The Premier Studio King is the perfect size. The pullout sofa opens to an additional queen bed. Take the stairs:A seven-floor mural painted by street artist Jonathan Matas adorns the stairwell.