Much of Alberta's culture is celebrated in the province’s five UNESCO World Heritage sites. The Canadian Rocky Mountain Parks site protects the abundant wildlife of the Canadian Rockies, while the Waterton-Glacier International Peace Park, located in the southwest corner of the province, was formed to commemorate goodwill between the USA and Canada. At Dinosaur Provincial Park, 75 million years of fossilized history has been discovered in the dramatic landscapes of the Badlands. Wood Buffalo National Park is home to the world’s largest bison herd, and Head-Smashed-In Buffalo Jump celebrates aboriginal culture by portraying how the Plains Indians hunted buffalo for thousands of years.

The Calgary Stampede is Alberta’s most famous annual event, drawing over 700,000 visitors to the province for 10 days each July. More than the just world’s richest rodeo, the event's live music performances and Stampede Midway draw crowds equal to the rodeo itself. After the Stampede, the province sees many summer music festivals, such as the Edmonton Folk Music Festival, Calgary’s Sled Island Festival, and Hinton’s Wild Mountain Music Fest. The Banff Mountain Film Festival brings adventure filmmaking into the limelight each October, while Jasper in January is dubbed the Canadian Rockies' hottest winter festival.