Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

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Sun streams through the big windows on the third floor of the church, setting the gold detail on the walls and ceilings aglow. The atmosphere is reserved; antique chandeliers and mirrors provide an elegant, refined setting. But even though I’m in a place of worship, I’m here for the coffee and cakes. This café, in the old City Church (City Konditoriet) in Stockholm, is a unique setting to enjoy the café culture. You feel as if you’ve stepped back in time. I’m surrounded by older people sipping their coffee and practicing the lost art of visiting. At least I think so, since I don’t speak Swedish. Coffee is a reasonable 20 kronor, and you can order lunch and brunch items. Get here early on a Saturday and enjoy the one table situated on the balcony.
A new Swedish pop music group perhaps? Not quite. On my road trip through Southern Sweden, an architect friend of mine insisted we stop in Malmö to see Santiago Calatrava’s building, the Turning Torso, which was modeled after his own human form sculpture, the Twisting Torso. My friend described the town as “plastic fantastic” because of the vast variation in new architecture styles here, remarking that the Turning Torso is such a notable find within its more sober surroundings. It is, after all, the third tallest residential building in all of Europe. Artsy and industrial, for me, Malmö is reminiscent of something like Dumbo, Brooklyn. Passing through on our road trip, I daydreamed of moving into a loft space in this dynamic city where a majority of the population is under 35.
Stockholm’s NK department store is worth visiting just to wander around its great, imposing atrium. In the middle of the city, it boasts over a hundred separate departments, with everything from restaurants, bars, and cafes to florists, sports goods, and top luxury brands. You can shop tax-free here—they even have personal shoppers—as well as exchange currencies, and everyone speaks English (of course!).
When I first stepped into the blue folds of the ICEHOTEL in Jukkasjärvi I thought this must be what Superman’s Fortress of Solitude looks like. It’s that blue found in the water of higher latitudes, a blue that looks photoshopped although no photograph seems to be able to reproduce it with fidelity. Most of the time you and the other hotel guests are dressed in the hotel-issued technical gear: snow suits, balaclavas, moon-boots, mittens, caps. But when you sleep in the cold hotel you strip down to your long underwear, lock your things in a locker, carry a sleeping bag and sleeping sheet to your room, and try to get as comfortable as possible on the reindeer skins. One tip to remaining comfortable is to go easy at the hotel’s ICEBAR. The drinks, inspired by and named after the rooms in the cold hotel, come in hollowed cubes of ice and go down a little too smoothly. The bathrooms, contrary to the supposition made by my friend on Facebook, are not made of ice but you do have to walk outside to reach them at night. We dressed and went to straight to breakfast when we woke. (It is busy in the locker and shower area in the morning.) I ate a protein-rich meal to restore the lost kilojoules and then sat for forty-five minutes in the sauna. When you check out you receive a diploma (write out the name of each guest if you want individual diplomas) perfect for you to share it with the very friends who thought you were nuts for wanting to sleep in the ice and snow and the cold.
Here is a museum dedicated to the art of photography and placed, um, picture perfectly for views of Stockholm. The museum building sits along the waterfront with a view of the Old Town (Gamla Stan) and the Tivoli Amusement Park. Exhibitions change throughout the year, but while I was there they had three exhibitions that were fabulously curated and equally compelling. The exhibitions are curated in Swedish and in English—plus the museum offers guided tours of the exhibitions. In addition to photography, the building has a gift shop full of photography books and prints. A bistro on the top floor looks out over the waterfront and offers weekend brunch, wine tasting events, concerts, and in the fall and spring they even turn the space into a dance club. If you are in Stockholm for a longer period and have an interest in improving your photography, they offer seminars and workshops by well-known professionals.
Leave it to the coolest, hippest country on the planet to come up with a cool concept like that. Sweden, you keep surprising me. Imagine a ultra-modern record shop in the heart of a touristy, busy medieval square. Imagine a mouth-watering café that offers cakes each more delicious than the other, and a plethora of imported coffee. Imagine a fabulous soundtrack, that goes from the classic grunge hits to the indie Swedish hits. This place is called Folk A Rock - it’s an ode to rock music that shares a passion with traditional fika and appreciates the beauty of its historical neighborhood. I’ve never seen anything quite like it - not that I would expect to. Sweden, in all things fashion, music, and, well, just about anything really, has a secret recipe for these types of things that few can rival. These über, effortlessly cool types of things. One one hand, it kind of makes you want to hate Sweden and remain green with envy. But on the other hand, the result is always way too fun to overlook, especially in the case of Folk A Rock. If you’re an indie music lover with a sweet tooth, this may just be your heaven on Earth.
Centrally located in Stockholm, the King’s Garden is a lively urban garden/park/plaza that connects the harbor with one of Stockholm’s main shopping districts. It contains a series of “outdoor rooms” including a formal entrance, fountain with planting parterres, stage for performances, a lawn area (was that artificial turf?) and a plaza with a sunken pool surrounded by steps ideal for people watching, oddly focused on a TGI Friday’s Restaurant as a focal point. There is lots to do here and this popular space is bordered by restaurants, galleries, cafes and night clubs. The King’s Garden has been dubbed “Stockholm’s outdoor living room” and there is a full schedule of concerts and performances throughout the summer (when I visited) as well as an ice skating rink in the winter.
Let’s face it, Stockholm is three things for travelers: It’s cold. It’s expensive. And it’s home to some of the most gorgeous human specimens on this dear planet of ours. I may have found the perfect place to remedy these issues, should they be considered as such—Gilda’s Café. Set in the heart of the boho district of Södermalm in south Stockholm, Gilda’s is the perfect place to shelter from the cold with a warm cup of coffee in hand, inexpensive pastries (fika, anyone?), and some good old people watching. Trust me when I say that people watching does not get any better than in Stockholm. Locals are very fond of hipster ways. They are relaxed, friendly, and could all be on the front cover of a fashion magazine. Beautiful people aside, Gilda’s is a little slice of heaven on its own. Think unmatched tableware, indie music, eclectic furniture, and delicious homemade dishes. Worlds away from the compartmentalism and practicality of Ikea. The change of scenery is most welcome and enjoyable. Save your precious kronors, daydream about a handsome Swedish Viking while sipping a comforting latte, and go to Gilda’s. It’s the ultimate south Stockholm thing to do, and you won’t regret it.
Stieg Larsson singlehandedly burst the world’s bubbled image of Sweden and its conformist society through his riveting best-selling Millennium trilogy. With over 60 million (and counting) copies sold, the late author introduced an edgier side of Sweden to the world beyond long-held stereotypes of ABBA, IKEA, blondes, Volvos, Saab, and meatballs, revealing a multi-layered and diverse country through his fictional protagonists—journalist Mikael Blomkvist and computer hacker Lisbeth Salander. Set in Stockholm’s eclectic neighborhood of Södermalm, with its gentrified mix of wealthy, religious, offbeat, and working-class residents all flitting between outdoor cafes and vintage stores, Larsson introduces us to a cutthroat world of greed and crime. Avid fans of Larsson’s books can take two-hour long tours organized by Stockholm City Museum and led by certified guides, on Saturdays at 11:30am year-round. The walking tours take fans through key locations spotlighted in the book, such as Bellmansgatan 1 (Blomkvist’s home) with its views of Stockholm’s Gamla stan and Riddarholmen across Riddarfjärden bay, and the 21-room penthouse on Fiskargatan 9 (which Lisbeth Salander buys with stolen money). During the summer months of June to September, travelers can also take the tours on Wednesdays at 6pm. Visit http://www.stieglarsson.se/.
Located on the island of Djurgården, this purpose-built maritime museum is an extraordinary sight: It houses the massive warship Vasa, which sank just minutes after launching on its maiden voyage in 1628. Raised from the harbor in 1961, it was painstakingly reassembled to its original glory. Head straight to the auditorium to watch a documentary about the salvage, and then slowly meander through the rest of the fascinating exhibits.