Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

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Located in a 300-meter-square basement once used by fishmongers, this iconic store is the premier spot for retro shopping and is also Beyond Retro’s flagship store in Stockholm. With over 35,000 items available across its six stores, you can pick through Victorian-era attire, 1920s beaded flapper dresses, elegant gowns from the 1930s, and much more—spanning the 1900s to the early grunge-rock–inspired 1990s. A sister two-story store is located along Stockholm’s famous pedestrian drag, Drottninggatan.
This boutique takes you back to the 1940s and ‘50s with retro clothes and accessories. In addition to vintage clothing, Sivletto also offers interior decorations, furniture, and other wares that span various subcultures; from Rockabilly to Tiki. Getting there will take you through a back street and down spiral staircases into a cellar, complete with café, pinball machine, and hairdressing salon to give you a matching classic look.
Dating back to the late 1960s, this vintage shop is now a collection of three interlinked stores—a children’s store, a designer/vintage store, and the original general shop.
If you’re a fan of late Swedish author Stieg Larsson’s award-winning Millennium trilogy, or have read his book selections on long-haul flights, you might be interested in exploring the backdrops and settings of this suspenseful crime drama series. Take a guided tour (group or individual) that walks you through Stockholm’s edgier bohemian neighborhood of Södermalm, and visit spots like Mellqvists Kaffebar (which both fictional journalist Mikael Blomkvist and real-life author Stieg Larsson frequented) and Fiskargatan 9—an expensive address with stunning views over Djurgården and Gamla stan (Old Town) where protagonist Lisbeth Salander buys her 21-room apartment.
A 25-minute ferry ride from Slussen takes you to Fjäderholmarna (the Feather Islands) where you can sample slowed-down archipelago living. Once on the island, there are several artisan shops like Krukmakeri, which makes pottery, and Åtta Glas, where you can blow your own glass. You can also grab a seafood lunch at Fjäderholmarnas Krog & Magasin and then explore hiking trails and beaches all around the compact island.
Stockholm’s newest upscale shopping district MOOD spans an entire city block. A two-story-tall statue of a fashion model in a contorted pose welcomes visitors into this stylish mall. Definitely keep an eye out for local celebrities and Stockholm’s elite as you meander through brand-name stores like Victoria Beckham, Ralph Lauren, and Club Monaco.
It really doesn’t get more eco-friendly and organic than dining on freshly baked bread and pastries at Rosendals Trädgård Kafé and Bageri. Their breads are baked with biodynamic flour from the Saltå Kvarn mill in nearby Järna, and their dishes are cooked using seasonal ingredients and organic produce from KRAV-certified farms and growers. Don’t be surprised by long lunch queues. It’s extremely popular with locals who wait in line to dig into its minimal yet tasty rotating menu such as pan-seared Pike perch or Arctic char with roasted root vegetables or couscous. The café itself is inside an ambient glass greenhouse surrounded by flower gardens and fruit orchards.
To while away time, you can go people-watching and vintage shopping in Stockholm’s answer to New York’s SoHo—South of Folkungagatan, called “SoFo” on Södermalm (“Söder” to locals). This busy bohemian district boasts some of the edgiest cultural experiences in town. Visit stores like Sneakersnstuff for funky limited-edition sneakers and running shoes, or wade through rows of vintage clothes at Beyond Retro, offering styles from Victorian-era attire to 1990s grunge-rock Pearl Jam–inspired clothes, with every era in between. If you’re into vintage—vinyl records, throwback clothes, paraphernalia, odd knickknacks—you won’t find them anywhere else if you don’t find them in Stockholm’s SoFo district.
Take in the atmosphere of Helsingborg’s medieval tower, which doubles as the best photo opportunity in the city. You’re made to work for it though, as you’ll have to walk across gravel paths and climb a steep wooden staircase to reach the top of the tower. Built during the early 14th century, the keep was formerly part of a much larger castle that played a key role in Swedish-Danish relations over the centuries. Find out more at the new exhibition that focuses on medieval life during the tower’s heyday.
When in Stockholm, try this budget attraction—the subway! This really is art underground, literally. It is called the longest art museum in the world. Over 90 of the 100 stations in Stockholm have been decorated with sculptures, mosaics, paintings, installations, engravings, and reliefs, by more than 150 artists. I spent over three hours here, getting off at each stop to take photos. My favorite line was the blue line, built in the 1970s and left more “natural.” All the blastings that take place to build an underground subway are typically covered up with tiles and walls. But the blue line left the rock exposed, which gives you the feeling of a cave as opposed to a subway. The best part is, this museum costs only the price of a subway ticket! To learn more, visit http://sl.se/Global/Konst/Engelska%20broshyrer/Art-MetroENG_webb.pdf