Marrakech

Marrakech has attracted visitors for nearly a millennium. The city first grew rich from camel caravans that brought gold and salt from the Sahara Desert, but today its lifeblood is tourism. Travelers come seeking the street performers in the historic Djemaa el-Fna square, the winding alleys of the centuries-old medina, and the endless array of handicrafts. In between cultural excursions, they recharge in a boutique riad and discover the rich spices of Moroccan cuisine. And the Berber carpet of your dreams is just a haggle and a glass of mint tea away.

An historic souk on the streets of Marrakech

Courtesy of Club Adventures

Overview

Can’t miss things to do in Marrakech

Marrakech beats to the rhythm of the Djemaa el-Fna, the square at the heart of the medina. Here, snake charmers, acrobats, and street food hawkers create a vibrant fusion of sounds, sights, and smells. Life in the old city unfolds before you. Walk in one direction, and you’ll reach imperial palaces and the minaret of the Koutoubia Mosque; go another way, and you’ll find ancient tombs. Surrounding you are alleys and souks selling almost anything your heart desires. When the sensory overload demands a break, head to the tranquil Jardin Majorelle or a hammam for a steam and a scrub. Finish your day with some fluffy couscous and drinks at a chic riad.

Food and drink to try in Marrakech

Tajines and couscous taste better in their native land, and Marrakech serves both Berber dishes with plenty of gusto. But there’s a lot more to sample, from roasted meats to fish from the Mediterranean and Atlantic coasts. The medina offers a dizzying array of street food, while stalls in the souk practically overflow with sticky treats. You can always find a nearby café for a restorative glass of mint tea or a freshly squeezed orange juice. And for a libation that’s a little stronger, Morocco has a thriving viticultural scene dominated by reds. Pair one with grilled lamb or a slice of pastilla, a sweet and savory meat pie.

Culture in Marrakech

Marrakech’s culture plays out in a variety of ways. Listen to storytellers in the Djemaa el-Fna, and the call to prayer as it floats over the medina. Take in the ornate mosaics, carved stucco, and painted wood of the city’s ancient palaces. These highlights date back centuries, but Marrakech has also made strides in recent years to bolster its modern cultural presence. The Marrakech International Film Festival attracts big Hollywood (and Bollywood) names. And an ever-expanding group of galleries showcase the next generation of Moroccan artists.

Shopping

Marrakech’s numerous souks will make you wish you had a larger luggage allowance. The city is a haven for artisans, and you’ll find many open-air markets filled with stands and traders hawking all types of goods and souvenirs. Silver-tongued merchants unfurl a succession of rugs, each more beautiful than the last, and then debate the price down to the last dirham. If they’re feeling cheeky, they may try to sell you the camel they claim transported your new carpet. You can also browse silver jewelry, intricately worked leather, argan oil cosmetics, and filigreed lamps. As you wander, you’ll see both traditional designs and contemporary ones created by young Moroccan artists.

Practical Information

New Year and Easter are peak tourism periods. Spring and fall are best for their warm temperatures and long days. The heat in July and August can be oppressive so you’ll want to know the location of a good pool or two. During Ramadan, the logistics can be awkward for visitors since many restaurants close during the day. Visas are not required for visits of up to 90 days. Menara Airport has buses and taxis to the city center. Insist that city taxi drivers use meters. The languages are Arabic and French. The currency is the dirham; ATMs are widespread. Tipping is expected: a dirham or two in a café and up to 10% in nice restaurants. Electricity is 220 volts, and sockets take round-pin European plugs.

Guide Editor

READ BEFORE YOU GO
HOTELS
Whether you’re looking for an oasis-like pool villa or a high-design room in the heart of the Medina, each of these 12 best hotels in Marrakech exudes style, sophistication, and superlative service.
AFAR’s picks for the 31 best new hotels in the world.
These five concierges in Paris, Hong Kong, Cape Town, London, and Marrakech reveal their favorite city itineraries that they usually only share with guests.
An insider’s guide to the riads of Morocco—and whether they’re right for you.
RESOURCES TO HELP PLAN YOUR TRIP
A weekend in Marrakech offers just enough time to take in the Red City’s gardens, the medina, and to tumble through the city’s souks and boutiques, your arms filled with purchases. Of course, the food: from traditional Moroccan dishes to European-inspired meals, and plenty of local red wine. Don’t miss a night of food stalls and snake charmers at Djemma el Fna. Tempting as it may be to stay put in Marrakech’s oldest section for the weekend, leave the medina to tour the stunning gardens French painter Jacques Majorelle left behind, and the museum dedicated to legendary fashion designer Yves Saint Laurent. And do go to a hammam on day one because, really, you’ll quickly see why it should be your daily habit while in town.
The wonderful thing about the medina in Marrakech is the way in which it endlessly reinvents itself. Barely a week goes by without some hip, new trailblazer shimmying onto the scene and giving you just one more reason to love the place. When La Famille opened a couple of summers ago, it was like one of Ibiza’s secluded countryside restaurants had dropped in from across the Med. The leafy garden, driftwood furniture, herb- and flower-infused waters (no alcohol here, dears), organic salads served in Kilner jars, vegetarian quiches, and healthy cakes attract the city’s most beautiful groovers and shakers, who waft about in designer kaftans plotting their latest interior design projects for their riads. Drop in for an hour, but like all the best places, don’t be surprised to find you’re here for at least three.
Inscribed above the door of the Ben Youssef Medersa in Marrakech reads the following: “You Who Enter My Door May Your Highest Hopes Be Exceeded.” It is an appropriate proclamation for what is arguably the most mind-blowing example of Islamic design and architecture within a Koranic school anywhere in the country. Founded in the 14th century, it was embellished by the Saadian dynasty in 1570 with an ornate bronze doorway, elegant stuccoes, and a marble-tiled patio lined with elaborate mosaics. The prayer room, with its palm and pine cone motifs, looks down into the courtyard from the students’ quarters and gives a splendid helicopter view of the space. During its heyday, the medersa had room for up to 900 students; it was given over to the city as a museum in the 1960s and has remained so ever since.
Declared a UNESCO World Heritage site in 1985, the Jardin Menara was created in the mid-12th century by the Almohad dynasty. Since then, its gardens have been added to and embellished by varying degrees for other sultans but always centered around a huge, flat reflecting pool, which captures the Atlas Mountains in the most sensational way on a clear day and forms the focus of a space that covers nearly 250 acres. An elegant pavilion was installed during the Saadian rule of the 18th century and proved a popular summer escape from the heat among city dignitaries. Unlike other, more formal gardens of the city, Menara’s vast olive groves, orange orchards, and cypresses feel more natural and create a true escape from the fray. Although extremely popular with picnicking Moroccan families in the afternoons, the place is blessedly free of tourists and a lovely, peaceful place for a stroll.
Declared one of the best clubs in the world by the Grey Goose–sponsored World’s Finest Clubs, Le Palace is everything you’d expect from the brand. Glitzy and glamorous from the moment you drive down Hivernage’s palm-fringed, villa-lined avenue to get there to sipping champagne at the mirrored bar. It’s the latest project of local entrepreneur Nouredine Fakir, who with this opening proves that he’s made it. Clubby, sophisticated, and peopled with international and Moroccan players on the see-and-be-seen circuit—formal evening attire is expected—Le Palace is a riddle of intimate lounges and dining rooms that ooze a nonchalantly laid-back sort of sophistication. Full-time deejays, cigar bars, a packed restaurant serving dishes such as the signature Crying Tiger steak ensure that once firmly ensconced within its gilded chamber, you too will feel like you’ve made it.
With its leafy side streets, must-browse boutiques, and burgeoning food scene, Gueliz is quickly resembling pockets of Paris, particularly as more and more bistro-inspired places open their doors. Le Petit Cornichon is like a breath of spring with its splashy Majorelle blue and daffodil yellow color palette, floor-to-ceiling windows that look out onto the street, and animated atmosphere. Toward the end of the week, you’ll find half of Marrakech here indulging in a laid-back lunch before heading down to the beach at Essaouira for the weekend, but it’s a lovely place for a prix fixe lunch any old time and a good value to boot: two courses for $17, three for $21. Settle in to peruse an excellent wine list before tucking into dishes such as sea bass ceviche with grapefruit and pink peppercorns, tarragon chicken, and a sliver of wickedly rich chocolate tart.
In 1923, the artist Jacques Majorelle acquired a four-acre plot of land just outside the center of Marrakech. Inspired by numerous travels around the country to paint scenes of village life, and funded by painting more illustrious portraits such as that of Pasha Thami el Glaoui, Majorelle was able to build a small studio and house, with enough land to indulge his other passion: ethnobotany. As his career grew, he added a splendid villa, and the garden took on a life of its own, featuring innumerable exotic species from around the world; he added pools and fountains, and, of course, the now iconic, eye-popping Majorelle blue that was lavished on the architecture. The property became so expensive to maintain that the artist was forced to open it to the public until his death in Paris in 1962. The garden gradually fell into a state of disrepair and was slated for development by a hotel chain until French designer Yves Saint Laurent and his partner Pierre Bergé happened upon it during one of their many trips to the Red City. In 1980, they decided to buy it and restore it to its former glory, adding irrigation and doubling the number of plants and gardeners to look after it. They moved into the villa and set about transforming other buildings into what is now the legendary Berber Museum and a boutique. The latter is especially noteworthy for creative director Stephen di Renza’s commitment to reflecting Majorelle’s lesser-known passion for the decorative arts (which is manifest in the exquisite artisanal pieces, leather goods, and jewelry) and Saint Laurent’s inspired use of traditional Moroccan dress, such as the kaftan and djellaba, in haute couture fashion.
There isn’t a houseware buyer in the world who doesn’t whisper of the treasures that can be unearthed in this Aladdin’s cave of a store spread over several floors and houses in Dar el Bacha. Alas, these days Mustapha Blaoui is probably Marrakech’s worst-kept secret, but it’s no less magical for that. Whether your preference is for a fuchsia-colored juju hat (all the rage for giving a pop of color to a boring old wall), bone-handled cutlery, a silver teapot and engraved glasses, a chrome-plated art deco mirror, giant beaded heads from the Cameroon, or Syrian furniture inlaid with mother-of-pearl, chances are Mustapha has it. Even if it doesn’t, you can easily lose yourself in this labyrinth of rooms for several hours, swept up in the magic of the Orient.
It’s always a nice thing to see young Moroccans making their mark in a city that brings foreign investors by the droves—and the Hadni brothers have certainly done that in the shape of Baromètre. More akin to the speakeasies of New York and Barcelona than the posh hotel bars of the Red City, the brothers have come up with an innovative list of attention-grabbing cocktails that come in puffs of smoke and bespoke stemware and complement crowd-pleasing gin and tonics and Grey Goose martinis, while the decor has more in common with a glamorous turn-of-the century pharmacy than your usual drinking den. Recently they’ve added gourmet tapas so you can make a night of it, but like the cities that inspired them, the later you go, the livelier it will be.
A stalwart on the medina dining scene for several years now, Nomad has fabulous views of bustling Place des Épices and takes a bold, creative approach to Moroccan dining. The yellow-and-black ‘60s-inspired space has several dining areas and rooftop terraces, which make lingering over lunch or dinner a joy; the food is a lighter, brighter take on local cooking that plays with traditional flavors and elevates them into something fresh and exciting. To start, try their delicately spiced Moroccan gazpacho or a shaved cauliflower and fennel salad scattered with toasted almonds; perhaps followed by a hearty plate of roasted bone marrow scattered with preserved lemons, cumin, and mint; then finishing with a hibiscus-infused panna cotta. Alcohol isn’t served here, but with food this enticing, you won’t miss it.