In 1923, the artist Jacques Majorelle acquired a four-acre plot of land just outside the center of
Marrakech. Inspired by numerous travels around the country to paint scenes of village life, and funded by painting more illustrious portraits such as that of Pasha Thami el Glaoui, Majorelle was able to build a small studio and house, with enough land to indulge his other passion: ethnobotany. As his career grew, he added a splendid villa, and the garden took on a life of its own, featuring innumerable exotic species from around the world; he added pools and fountains, and, of course, the now iconic, eye-popping Majorelle blue that was lavished on the architecture. The property became so expensive to maintain that the artist was forced to open it to the public until his death in
Paris in 1962. The garden gradually fell into a state of disrepair and was slated for development by a hotel chain until French designer Yves Saint Laurent and his partner Pierre Bergé happened upon it during one of their many trips to the Red City. In 1980, they decided to buy it and restore it to its former glory, adding irrigation and doubling the number of plants and gardeners to look after it. They moved into the villa and set about transforming other buildings into what is now the legendary Berber Museum and a boutique. The latter is especially noteworthy for creative director Stephen di Renza’s commitment to reflecting Majorelle’s lesser-known passion for the decorative arts (which is manifest in the exquisite artisanal pieces, leather goods, and jewelry) and Saint Laurent’s inspired use of traditional Moroccan dress, such as the kaftan and djellaba, in haute couture fashion.
