Rua Garcia d'Avila, Ipanema, Rio de Janeiro

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Ipanema Fashion
Ipanema Fashion
Ipanema—streets as well as beaches—might well be Rio’s most influential runway, a showcase for the signature looks both casual and elegant that turn up later in neighborhood boutiques. Some shops that started out small are big deals now and still maintain that Carioca touch, include Farm and its styles for young women; Osklen and Redley, for beachier looks; Melissa’s plastic sandals and other footwear; and, of course, Havaianas, Rio’s most recognizable brand. In Ipanema it’s all still there; Garcia D’Avila Street is ground zero.
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