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Rua Garcia d'Avila, Ipanema, Rio de Janeiro

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Ipanema Fashion Rio De Janeiro  Brazil

Ipanema Fashion

Ipanema—streets as well as beaches—might well be Rio’s most influential runway, a showcase for the signature looks both casual and elegant that turn up later in neighborhood boutiques. Some shops that started out small are big deals now and still maintain that Carioca touch, including Farm and its styles for young women; Osklen and Redley, for beachier looks; Melissa’s plastic sandals and other footwear; and, of course, Havaianas, Rio’s most recognizable brand. In Ipanema it’s all still there; Garcia D’Ávila Street is ground zero.