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Shopping By Neighborhood in Seoul

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Seoul's neighborhoods are a hodgepodge of consumer endeavors. Looking for souvenirs? Cultural hotspot Insadong has got you covered. Need a new party dress? Add the fashion district of Myeongdong to your must-go list. Check out our favorite neighborhoods, streets, and shops curated from the depths of Seoul's labyrinthine nooks and crannies.
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Insa-dong, Jongno-gu, Seoul, South Korea
Korean dumplings and rice cakes in Insadong.
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Dosan-daero 13-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
It’s not all Louis Vuitton and Chanel in this quirky museum dedicated to woman’s favorite accessory. Inside this handbag-shaped building located in Seoul’s chic Gangnam district, you’ll find over 300 purses on display, some dating back as far as...
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This glitzy district, considered an Asian Beverly Hills, has its very own Rodeo Drive. Apgujeongdong is an area within the Gangnam district that emits more luxury and ostentation than Oscar Day on the red carpet. Affluent Seoulites flock to...
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21 Namdaemunsijang 4-gil, Hoehyeon-dong, Jung-gu, Seoul, South Korea
Among the biggest and most chaotic markets in Korea, Seoul's Namdaemun Market is the capital's oldest, dating to the 1400s. Today you can find ANYthing here, if you're willing to brave the crowded alleyways tucked in behind skyscrapers:...
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Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
In the midst of the crowds, this roasted chestnut stand caught my eye in Myeongdong's nighttime chaos. This bastion of neon and pedestrians in the heart of Seoul is known not just for its shopping, but also for its eating. In addition to...