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Shopping By Neighborhood in Seoul

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Seoul's neighborhoods are a hodgepodge of consumer endeavors. Looking for souvenirs? Cultural hotspot Insadong has got you covered. Need a new party dress? Add the fashion district of Myeongdong to your must-go list. Check out our favorite neighborhoods, streets, and shops curated from the depths of Seoul's labyrinthine nooks and crannies.
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Insa-dong, Jongno-gu, Seoul, South Korea
Tucked away in the heart of downtown Seoul is the quaint Insadong district, where a Korea of yore comes to life in the form of traditional artists and musicians, shops selling Korean crafts and souvenirs, and street performers dressed in native...
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Dosan-daero 13-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
No, it’s not your imagination. Everyone—men, women, children, even dogs—dresses up in Seoul. Sure, you’re bound to see the odd denim-clad dud, but on the whole you’re more likely to spot bow ties and blazers or blouses and heels walking the...
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407 Apgujeong-dong, Gangnam-gu, Seoul, South Korea
This glitzy district, considered an Asian Beverly Hills, has its very own Rodeo Drive. Apgujeongdong is an area within the Gangnam district that emits more luxury and ostentation than Oscar Day on the red carpet. Affluent Seoulites flock to...
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21 Namdaemunsijang 4-gil, Namchang-dong, Jung-gu, Seoul, South Korea
Among the biggest and most chaotic markets in Korea, Seoul's Namdaemun Market is the capital's oldest, dating to the 1400s. Today you can find ANYthing here, if you're willing to brave the crowded alleyways tucked in behind skyscrapers:...
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Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
Myeongdong is a dizzying shopping mecca where every major Korean cosmetic and fashion brand has a store—or several. The Korea Tourism Organization estimates that more than 1 million visitors pass through the area every day. Anchored by the...