Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

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Hjo
The town Hjo (pronounced “yo”) on the western shore of Lake Vättern is small-town gem with many well-preserved 17th-century wooden buildings. During the Middle Ages, it played an important role as connection between the Vadstena Abbey, the motherhouse of the Bridgettine Order, on the eastern shore the lake and the people in Västergötland. In 1876, four wealthy men decided to turn Hjo into a health resort, and a bought a large piece of land on the lake. They constructed grand villas, a spa and a beautiful park surrounding the facilities. Although the spa is long gone, the buildings and the park remain, so stroll along the footpaths and breathe in some of that fresh lake air.
This cultural center with studios and offices for musicians is also a restaurant that focuses on hot dogs (yes, and they are very good!) and a music venue for alternative and world music. Totally relaxed with a nice little garden outside.
Think of it as a Baltic Barneys or a Swedish Selfridges: NK is the city’s finest department store, a landmark slap bang in the middle of everything. It sells a great mix of Swedish and international brands, though people also come here to dine at the top floor restaurants and cafés.
Designed by Gunnar Asplund, one of the big names of 20th-century Swedish architecture, this beautiful graveyard is a UNESCO World Heritage Site and the final resting place of actress Greta Garbo. A wonderfully peaceful combination of great architecture and shady woodlands, there’s nothing gloomy about this extraordinary resting place. In fact, an hour or so spent walking here is bound to lift the spirits.
This is a local favorite and the ultimate hangout for musicians in Gothenburg, a store where you can spend hours talking to owner Bruce Ems and browsing among the Hagström guitars and synthesizers. The name MUG on the sign is short for Musik Utan Gränser—Music Without Borders.
Swedish summer is usually an idyllic time. Days are long and hot, nights are short and warm. Most Swedes take the whole of July as vacation, and many Stockholmers leave the city for their country houses or boats. Those who remain enjoy alfresco dining and drinking, and Mälarpaviljongen is one of the best: an all-day café-bar with several floating pontoons. There’s nowhere nicer to sit with a glass of rosé and views over the water. Mixed during the day, it’s one of the city’s best gay bars by night.
This is a classic record store with a focus on vinyl and includes a small coffee shop that hosts occasional acoustic concerts. Local bands set up their instruments in a corner and play for the store and café visitors. It’s one of those places that feels like it has always been there.
Rising out of the surrounding lush, flat landscape are the pretty pastel-colored turrets of the 12th-century Kalmar Castle. In 1397, the Kalmar Union was signed here—a treaty that brought Sweden, Norway and Denmark together under a single monarchy. In 1592, the medieval castle was redesigned and converted to its current Renaissance style. Take a ghost tour through the halls and dungeons, and don’t miss the permanent historic exhibits.
If Stockholm epitomizes cool, then the 19th-century Lydmar Hotel has somehow managed to improve upon that ideal. How many hotels give each floor its own distinctive living room—a private lounge away from the bustling lobby that buzzes with a stylish city’s most beautiful and well-connected denizens? And how often is that lobby also an art gallery, a worthy destination in itself and a gateway to rooms where the likes of Damien Hirst would feel right at home? Surely it’s rare to find a rather small hotel like this—home to three of a city’s hottest bars, including two with unobstructed waterfront views of the Royal Palace and surrounding harbor. Few are bold enough to acknowledge that the best spa in a city that celebrates wellness is located next door in another hotel, and that it would be better to get its own guests unfettered access to that luxurious haven than to try to build its own. The Lydmar is a hotel unlike any other.
The Kinnekulle area on the south bank of Lake Vänern is a paradise. Home to 18 nature reserves, the unique geology and chalky soils provides the perfect growing conditions for plants like ramps, ivy and various rare species like wild orchids. Kinnekulle is often referred to as “the flowering mountain.” In May, seeing the white ramps bloom thickly over the lush fields of Munkängarna nature reserve and smelling their subtle scent of garlic is something you just have to experience for yourself. A former chalk quarry at the edge of forest is a lovely picnic spot, and there are a number of fishing holes. There are also many medieval churches in the area, some of which date back to the 12th century.