Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

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Discover the medieval charm of Sweden’s oldest town, just a short bus ride from Helsingborg. Don’t miss the remarkable astronomical clock, crypt, bronze pillars and sculpted facade of the striking Lund Cathedral, where daily services have been held for almost 900 years. Stroll the streets of Kulturen, an open-air museum that showcases the buildings and gardens of the Middle Ages. While steeped in history, Lund retains a youthful atmosphere thanks to its thriving university, the largest in Sweden.
The country’s most famous interior design store has been shaping Swedish tastes for decades (the founder, Estrid Ericsson, was an early proponent of all-white walls). Particularly popular are the fabulous fabrics designed by Austrian émigré Josef Frank. There’s also a tiny, but charming, tea shop on the upper floor.
Industrialization came late to Sweden, which may explain why locals have retained a love for traditional crafts. Come here for well-priced goods made from natural materials—everything from scrubbing brushes and birdhouses to bread boards and table linens—that will add a bit of Scandinavian charm to any home.
What happens when two librarians fall in love and decide it’s to do something else in life? Linnèa Sjögren and Jonas Petterson wanted to spend more time outdoors and explore their interest in the wild, Swedish seaweed as culinary raw material, so they opened Catxalot in Havstenssund. Catxalot organizes seaweed workshops, seaweed safaris, cooking courses for both professionals and interested amateurs, and has in just a few years, gained a reputation on the Swedish culinary scene. Joint them for an interesting day by (and in) the sea to learn more about the different kind of seaweed that grow on the coast, and finish the day by cooking dinner, with dishes like salmon, salad or chocolate cake all made with — you guessed it — seaweed
The isolated, car-free island of Käringön is a 40-minute ferry ride from Orust, and has less than 100 full-time residents who stay year round, even through the long winter. But it’s a different story in the summer. In the 19th century, the middle classes in Sweden became enamored with the benefits of fresh sea air and started flocking to the small islands along the coast. Today about a thousand visitors arrive daily by ferry or private boat to enjoy the island’s relaxed vibe. Come for a lunch of fresh-caught seafood at Petersons Krog or watch children on the pier trying to catch the little crabs crawling through the seaweed down below. In the cold weather, visitors can take a lobster fishing tour or sample fresh oysters at the Käringö oyster bar, which also has a hot tub that seats six.
At the far end of a charming courtyard is this tiny café that is also a record store and a record label. So please don’t hesitate to comment on the music while ordering your coffee and homemade biscuits or enjoying your lunchtime soup. Sometimes Höga Nord arranges concerts with bands from their own label, Höga Nord Records. Expect psychedelic and Swedish prog rock. Sometimes the owners of Höga Nord can be found behind the DJ booth of restaurant Folk, which means unknown and unusual music like Serbian synth rock will be played that night.
The thousands of islands that make up the Stockholm archipelago have something for everyone. Many are tiny and uninhabited. Some, like Sandhamn, are crowded all summer long and attract hundreds of private sailboats. You can find great food and great places to swim or stroll, and also hotels, hostels, and wooden cabins in which to overnight. You need half a day at the bare minimum to experience the archipelago proper, but if time is short take a ferry to Fjäderholmarna, which is very close to the center. There you can enjoy a waterside meal and get a taste of archipelago living.
Spinneriet Lindome, south of Gothenburg, is an enchanting destination for a weekend outing. The former spinning factory houses little shops and studios for artists, craftsmen, and designers, so this is heaven if you’re interested in interior decoration and design. Looking for something new for the baby’s room, textiles for your bedroom, or graphic art for your living room? You might find it here—and meet the designers behind the artwork at the same time. The shops are open to the public during weekends, mostly. If you are hungry, the restaurant Lilla Spinneriet serves excellent seasonal lunches.
The idea behind this store was to give new designers a forum to sell their creations. Much of what’s on is fun and affordable, which means it is the ideal place to find a unique Scandinavian souvenir like bicycle earrings by Julia Nielsen or a colorful plaid pillow by Simon Key Bertman. (Nybrogatan 16, plus several other locations.)
Ett Hem isn’t a hotel. After all, its name means “a home” in Swedish. And the kitchen is open to guests at all hours, to snack on its stash of homemade cakes and healthy treats, and to pour a glass or two of its world-class wines and fresh-squeezed juices. The hotel’s winding collection of airy, stylized rooms—decorated with an elegantly comfortable combination of modern and curated vintage that belongs on the pages of Architectural Digest—act like a designer friend’s living room and library, their comfortable chairs beckoning guests to relax with a glass of wine and a good book. An airy conservatory (similarly outfitted) spills out onto a secret garden, a hidden oasis in the lively city, and a gourmet, farm-to-communal-table dinner results in new friends and fascinating conversations. Each of the 12 rooms in the 1910 Arts and Crafts house feels like a private appartement, decorated in celebrity designer Ilse Crawford and owner Jeanette Mix’s signature style. So, no, Ett Hem isn’t a hotel, because it’s so much more.