Jamaica

The birthplace of Bob Marley, reggae, and jerk cuisine, Jamaica packs a lot in its punch. The third-largest island in the Caribbean attracts millions of visitors every year, not least for its dazzling landscape of white sand beaches, 7,000-foot mountain peaks, waterfalls, and glorious sunsets. But beyond its iconic beach life, mega-resorts, and gorgeous scenery, it’s Jamaica’s deeply-rooted African culture and friendly people that catch visitors by surprise. Coupled with a “no problem” outlook on life, it’s no wonder Jamaica tops many a traveler’s bucket list. As the Jamaica Tourist Board aptly says, “Once you go, you know.”

Panoramic view of Montego Bay, Jamaica on a stunning spring day.

Photo By Dean Fikar/Shutterstock

Overview

When’s the best time to go to Jamaica?

Jamaica’s peak season runs mid-December through mid-April. The tourist crowd is at its highest from December through February thanks to breezy nights (a light jacket is recommended) and plenty of entertainment options. Little known is that discounts abound during summer and hurricane season, when crowds are few and temperatures only slightly higher. Room rates can get slashed up to 50 percent during this slow season, and it’s just as fun a time to go, if slightly quieter. Whatever time of the year you choose to venture to “Jamrock,” you simply can’t go wrong. Jamaica is the island that never sleeps.

How to get around Jamaica

Major airlines fly to Jamaica. Visas are not required of U.S. or Canadian visitors for stays of up to 90 days. Montego Bay’s Sangster International Airport is well-connected to the rest of the island via public and private transportation. Upon exiting the airport, hop into your resort’s shuttle or bus if you’re staying in Montego Bay. If heading to Negril and other parts, your best bet is to book a ride with Clives Transport Jamaica—an affordable, reliable, locally-owned company offering shared vans or private transfers.

Once at your destination, get the number of a trusted taxi driver from your guesthouse or resort. All licensed taxis have red license plates, but it’s safest to know your driver ahead of time. Individual drivers and tour operators offer long-distance excursions, or you can rent your own car with an international driver’s license.

Food and drink to try in Jamaica

You won’t ever starve on this foodie island. Jamaica has the best street snacks and shacks in the Caribbean—readily available, cheap, and tasty. From peanut pushcart vendors to jerk grills steaming roadside, and from stuffed patties and juicy fruits to windows dishing out boxed lunches of rice and beans with stew for under US$5, there’s no end to the belly-filling options. Casual restaurants and fine dining are just as satisfying; seating is often alfresco or seaside. Jerk centers are located throughout the island, perfect for families and anyone on a road trip, offering picnic-table seating and child-friendly menus of chicken and french fries. For the grown-ups, drinks don’t fall short, either. Early birds will love a cup of Blue Mountain coffee, and afternoons call for a cold Red Stripe and some bar hopping. Most locals grab a rum’n Ting while catching the sunset—Appleton dark rum or Wray & Nephew white rum with a splash of the Jamaican grapefruit soda called “Ting”—or a warm Guinness. Many tourists love their rum punch.

Culture in Jamaica

Every day in Jamaica is a cultural experience. Iconic activities include cooling off in the river, playing dominoes at the corner bar, stopping for jerk chicken or pepper shrimp roadside, dancing barefoot to live reggae on the beach, and hanging out late into the night at an impromptu neighborhood street party. Jamaica’s boisterous, fun-loving people have an intoxicating energy. Even if you’re just beachcombing in tourist havens Negril or Montego Bay, there’s no escaping the local flavor in Jamaica, and that’s what makes it “irie.” For more immersion, head to the hills of Cockpit Country and meet authentic Maroon and Rastafarian communities.

Jamaica is an island of year-round festivals, from food fests to annual reggae concerts and cultural celebrations. Keep a lookout for billboards and flyers, or ask anyone in town. Scheduling your trip around one of the festivals is a great idea, too. Pick either the first week of February for Bob Marley Birthday Bash celebrations and concerts in Negril, or July for the annual Sumfest concert in Montego Bay. If you’re into cultural ceremonies, don’t miss the Annual Maroon Festival in Accompong Town, held on the south coast during the first week of January. Then hop on over to the annual Jamaica Jazz & Blues Festival held the second or third week of January.

Local travel tips for Jamaica

As with any tourist destination, beware whom you befriend and trust your instincts. Generally, however, Jamaicans are some of the friendliest people in the Caribbean and want you to enjoy their country and way of life. Ultimately, beyond the gorgeous scenery, delicious food, and reggae music, it’s the people who make Jamaica a fun and fascinating destination unlike any other in the Caribbean.

English is spoken islandwide, as is patois.

The currency is the Jamaican Dollar, but U.S. currency is accepted everywhere. Just know the daily exchange rate because it often fluctuates.

Tipping is the norm, and it’s up to you how much you decide to give, as any amount is appreciated.

Electricity is on par with the U.S. and Canada at 110-120 volts, and unlike in many other Caribbean islands, the tap water is actually safe to drink.

Be aware that you may be approached, particularly in the tourist areas, with offers to purchase marijuana and other illegal drugs. Note that “ganja,” while plentiful on the island, is illegal! Tourism police and undercover cops regularly patrol the beach and tourist nightspots.

Road or beachside vendors can get a tad persistent, but a firm “no, thank you” will go a long way.

Crime exists in Jamaica as in any other destination, but the island is by no means unsafe to tourists. If anything, most Jamaicans go out of their way to ensure tourists are happy and safe. Petty thefts occur where opportunities arise—leave your valuables at home and don’t flash any jewelry or electronics.

Guide Editor

READ BEFORE YOU GO
Across the Caribbean, these 13 boutique hotels offer a more intimate take on the region—from rainforest villas to beachfront bungalows and restored estates—each reflecting its area’s architecture, landscape, and local context.
HOTELS
At Sandals, local flavors and villa stays bring a new kind of getaway.
Travel like James Bond in these six beautiful destinations, from the beaches of Jamaica to the mountains of Austria.
Whether you’re traveling with toddlers, teens, grandparents, or in-laws, these Caribbean retreats offer a balance of ocean and cultural adventures, plus endless opportunities for play.
RESOURCES TO HELP PLAN YOUR TRIP
Start your night out in the trendy New Kingston neighborhood with dinner at Redbones. The warm wood interior is hung with photos of jazz and blues artists who have performed here. Several seating areas inside and out can suit a variety of moods. Tables are set on a breezy porch and out on a fairy-lit patio. The kitchen serves a Caribbean fusion menu of sandwiches, seafood, pasta, and steaks. In addition to a regular schedule of musical performers, both local and international, Redbones hosts poetry nights, film screenings, and art exhibitions.


One of the iconic activities when visiting Jamaica is to raft along one of its rivers—particularly the long Rio Grande—and take in the island’s interior landscape. You can enjoy the Rio Grande’s range of flora and fauna during the relaxing, slow ride down its length. You’ll spot horses drinking along the riverbanks and plenty of tropical flowers and greenery, as well as locals cooling off near shore. Arrange your excursion with your hotel or an outfitter because you’ll need not only a raft but also a ride to the launch site at the mouth of the river, called Rafter’s Rest.
The church of Saint-Germain-des-Prés has anchored this Left Bank neighborhood for 1,000 years. The leaders of a $5.7 million restoration effort want to keep it that way.
The Falmouth cruise terminal area is packed with shopping options. Just in front by the pedestrianized Water Square and its fountain, the historic 1894 Albert George Market has a handsome clock tower and local artists selling their works and other crafts. It’s also a good place to stop for a cool drink when the midday sun is shining.

The north coast is home to a handful of beaches that are accessible for a fee and attract cruise ship day-trippers. One of these is the laidback Reggae Beach (US$6 pp.)–a spacious blond stretch that’s worth the short taxi ride. There are restroom facilities, along with a lively bar and grill. While it’s popular, it doesn’t feel cramped and makes for a fun day at the beach. (Image courtesy of Dub Dem Sound System)
It’s more than just Marley—and has a message rooted in positivity.
The island’s tastiest secret is found beyond the resorts and beaches listed in the guidebooks.
Located on the westernmost point of the island, and on the far end of Negril’s cliff side, the historic Negril Lighthouse is missed by many a visitor who don’t go beyond Rick’s Cafe during their stay. It was built in 1894 by French Company Bubbler & Bernard, on a water-filled tank 14 feet deep, to keep the tower secure even in the event of an earthquake. Initially powered by gas lamp, in 1985 it was replaced with solar energy. The tower stands 66 feet high and its light rises at 100 feet above sea level. Its light flashing automatically every two seconds. It’s worth walking down the West End and finding the superintendent so you can walk up the over 100 steps and take in the coastline view. - Image by Abir Anwar (https://flic.kr/p/GkzfR)
Chris Blackwell, the music legend who introduced Bob Marley to the world, reveals the real Jamaican scene.
Afar local expert Lebawit Lily Girma, of the travel blog Sunshine and Stilettos, shares a few good reasons, including jungle pools and fiery jerk chicken, to stray from the typical Jamaican hot spots.