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It’s a ripple effect.

Myeongdong is a dizzying shopping mecca where every major Korean cosmetic and fashion brand has a store—or several. The Korea Tourism Organization estimates that more than 1 million visitors pass through the area every day. Anchored by the Lotte and Shinsegae department stores, Myeongdong is packed with stalls and shops, both above- and underground. Don’t worry about a language barrier—most salespeople speak English and will even try to lure you in with the promise of free goodies like sheet masks. (Remember to bring your passport to qualify for tax-free refunds at participating locations.) At night, the energy intensifies with mazes of neon lights and vendors selling street food like rice cakes, egg toast, tornado potatoes, dumplings, steamed corn, and anything that fits on a skewer.

Drive just over an hour outside of Cape Town and you’ll find yourself in the middle of the Cape Winelands. Here, farms established by Dutch colonists and French Huguenots in the late 1600s now function as South African wine estates, with tree-lined driveways leading to impeccably manicured gardens and gentle hills covered in vines. When visiting, be sure to taste the full-bodied cabernet sauvignons and pinot noirs; the lighter chenin blancs and chardonnays; and unique varietals like pinotage (an earthy red wine) and méthode cap classique (South Africa’s version of Champagne).

A city built on seafood and rice, Charleston remains focused on its abundance of local fish and produce, especially as its restaurant scene continues to boom. This once sleepy Southern town is now an international dining destination.

Beyond the Olympics in London’s East End

Situated along the bustling, tree-lined avenues of Gangnam, Hotel La Casa is a concept hotel created by one of Korea’s most popular lifestyle and furniture stores, Casa Mia. Known for clean lines and modern touches, the brand is the South Korean equivalent of Ikea. The welcoming lobby is decorated like a cozy study with book-lined walls, plush couches, and picture windows. The 61 rooms of Casa Mia’s flagship design hotel, which opened in 2011, look like pages of a catalog come to life. Rich wood, ample white space with pops of color, and kitschy decor items are meant to make guests feel right at home. Love your pillowcase, the bath towels, or the cute alarm clock next to your bed? The first three levels of the hotel are a massive Casa Mia retail store where guests can purchase items found in their rooms.

The south coast of Jamaica is rarely a first timer’s choice because of its relative isolation. But those who do venture south will find nature, wildlife, and tranquil beaches. Treasure Beach, the most popular retreat area, is a string of Jamaican fishing villages resting on black sand. Nearby are natural wonders like Black River and YS Falls, while offshore sits the famous Pelican Bar. The pace is slow here in south Jamaica, and that’s exactly why you’d come.

A once-impenetrable country reveals itself to writer Matt Gross one meal at a time.

Look to the top of Seoul’s 860-foot-tall Namsan Mountain and you’ll see the N Seoul Tower, which rises an additional 777 feet. This aerial perch is the highest point in the city and offers incredible views. Far below, Seoul sprawls out like a toy wonderland, while, on a clear day, North Korea lurks on the horizon. N Seoul Tower also boasts the world’s highest mailbox, so after taking in the views, buy a postcard and send it to someone special.

The world’s largest indoor amusement park, Lotte World gets more than 7 million visitors annually. Seasonal festivals like the Rio Samba Carnival and the Happy Christmas Party dictate the themes of the daily parades and performances, while tons of rides—both indoors and out—keep guests entertained all day long. Other highlights include mega playgrounds, an ice-skating rink, a monorail, a folk museum, and, of course, lots of shopping. Visit on a weekday when it’s less crowded and lines are shorter, and remember to grab a map at the entrance in order to navigate the multilevel complex.

During my last stay in Seoul, I spent most of my time in the historic heart of the city north of the Han river. I did take a Sunday afternoon, though, to walk around the Gangnam district—the chic high rise–dominated neighborhood south of the river. (As recently as a few decades ago, this area was still rice-paddies.) Just around the corner from Bong-eun-sa temple (which dates from the 8th century), this striking building caught my eye: the headquarters for the Hyundai Development Company. Designed by renowned architect Daniel Libeskind, it’s known as “The Tangent.” In the architect’s words, “the Tangent is a project that is about the relationship between the ever-changing circle of nature and the straight line of technology.” (Those words could also succinctly describe the recent history of postwar Korea.) In my mind, though, because this structure reminds me of one of my favorite artists, this is the Kandinsky building in Seoul. And across the street, beneath the Korea World Trade Center tower, is the COEX mall, Asia’s largest underground shopping center. Grab a bite in the food court and get a feel for the youth pop-culture vibe; a K-pop dance competition just might be taking place on a nearby stage. To get here: Take Subway Line 2, exit Samseong (COEX) station.

About 25 miles north of the site of the 2018 Winter Olympics, and just 25 miles south, as the crow flies, of the heavily fortified DMZ, the Jujeonggol valley in Seoraksan Nat’l Park is an oasis of jade-colored waters beneath pinnacles of pine-studded granite. Hiking in this valley, you begin to understand where the Asian landscape aesthetic comes from; the first time I came here, I felt as if I were moving about inside a silk scroll painting. Downstream is a Buddhist temple site with its famed Osaek medicinal springs--the high mineral-content water comes out of the stone slightly bubbly: natural carbonation! The tranquility of these valleys, far from the pulsating night lights of Seoul, belies the occasionally troubled past of Korea’s history; fierce battles were fought near here just six decades ago during the Korean War. But people have been seeking, and finding, solace in these mountains for thousands of years. Before today’s hikers came yesterday’s monks; some of the world’s earliest Zen temples are located in this region, built at a time when leopards and tigers were a very real threat in these forests. While much of Seoraksan National Park is easily accessible by public transportation from the nearby coastal city of Sokcho, this section is less-well served; renting a car would be a good option here.

Ideally situated on the cusp between major financial, retail, and historic districts is the Westin Chosun Seoul. Built during the Japanese occupation of Korea, the hotel survived through World War II and is the oldest in the country. Originally the Chosun Hotel, it was designed by German architectural firm Goetheland. Constructed in 1914, the European-style building was unique among its distinctly Asian counterparts. The Chosun was known for opulence and imported luxury goods from Europe and North America: a crystal chandelier from Tiffany’s in New York, silver dining utensils from Germany, and linens from Ireland. The hotel was also the first in Korea to build an elevator, host a ballroom dance, and serve ice cream. Most of the original building was demolished in 1970, and the modern hotel was rebuilt in its stead. Fortunately, the view hasn’t changed in a century. The hotel overlooks the picturesque Hwangudan Temple (“Temple of Heaven”).

Pritzker Prize–winning architect Daniel Libeskind found inspiration in wind-filled sails and the waves off Haeundae Beach when he devised the curvilinear geometry of this 269-room hotel. The interior design includes French oak floors, granite bathrooms with soaking tubs, and floor-to-ceiling windows that afford views of the Gwangan Bridge. The biggest draw is the sun-filled spa. Guests can look out at the city from the indoor swimming pool or indulge in treatments that meld Korean and European beauty traditions. Doubles from $250. 51 Marine City 1-ro, Haeundae-gu, 82/(0) 51-990-1234. This appeared in the October 2013 issue.

A journey through one of the world’s last, best travel secrets.