| +44 20 3828 2000
Photo courtesy of The Ned
The NedThe founders of Soho House and the developers behind such buzzy hotels as New York City’s The NoMad teamed up to turn the historic Midland Bank building into—what else?—a one-stop lifestyle hub that’s drawing regulars of both the suit-and-tie and hipster variety. Part-hotel, part-member’s club, The Ned (named for the moniker of legendary, 19th-century architect Edwin Lutyens, who first envisioned the building) features eight dining options set around the former banking hall, from Italian, French, and Californian spots to a New-York-style deli, Pan-Asian favorite, and lounge for an overflowing, British-style Sunday feast, complete with a Bloody Mary bar and mimosa trolley. Hotel guests also have access to a downstairs bar, and a wellness level with a nail bar, gym, separate hair salon and barbershop, Cowshed Spa, traditional Moroccan hammam, and vitamin IV drips by The Elixir Clinic. The spa level also features an indoor pool, while the Ned’s Club Upstairs offers a rooftop pool and restaurant (with views out to St. Paul’s Cathedral) to Club members or those staying in higher-category rooms.
The entire property is done up in cool, vintage-inspired design, including the 250 guestrooms, which range in category from Crash Pad and Cosy to Heritage and six types of suites. All feature 1920s flair, such as mirrored cocktail cabinets, wingback chairs, and Jazz Age motifs, as well as marble-mosaic bathrooms stocked with rainfall showers and 10 full-size Cowshed products. Suites have bonus perks like dining areas, bathtubs, and upgraded views. Take all the pictures you want in your room, but Insta-addicts may want to leave their phones behind when in select public areas: there’s a photo ban in any place that’s part of the Club membership, including that stunning rooftop.