The London EDITION

10 Berners St London W1T 3NP, UK

Stepping into the London EDITION, it’s clear to see that Ian Schrager, the man responsible for the legendary nightclub Studio 54, and mastermind of the first-ever “boutique hotel,” has yet again repeated his successful formula. Since it launched in September 2013, the EDITION has become a celebrity favorite, with all the attendant publicity that brings. It’s not without merit, either. The open-to-all Lobby Bar is—in signature Schrager style—the communal hub of the hotel, where freelancers click away on free-to-use iMacs during the day and a statuesque, fashionable crowd transforms the space into a lively cocktail bar at night. The EDITION’s somewhat unlikely partnership with Marriott seems to be a hit, with Schrager bringing his particular brand of cool to the marriage and Marriott investing a discernible level of service, which transforms what could have been an intimidatingly hip address into what is a genuinely comfortable place to be.

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