Our goal at AFAR has always been to inspire, guide, and enable deeper, richer, and more fulfilling travel experiences. For us, this isn't a passing fancy. We believe such experiences lead to deeper, richer, and more fulfilling lives. And the more people who live this way, the better our world is. That you are reading this means we have succeeded, at least to some degree, in inspiring you. As we look to the future, our vision is to be the leader in taking you, the world’s best travelers, from inspiration to action. 

You have to be a little crazy and a lot passionate to launch an independent print magazine in 2009. But we believe a magazine packed with powerful stories, beautiful photos, and creative design is a great way to inspire travelers. When it comes to translating that inspiration into action, we’ve been experimenting in the digital realm. On AFAR.com, we've created curated travel guides to more than 180 destinations around the world, spotlighting recommended places to eat, drink, shop, play, and—with AFAR Recommended hotels in each destination—stay. We’ve included more than 75,000 unique points of interest, with photos, maps, and info on what makes each intriguing.

We also have a trip planning tool that allows you to save anything you read on the site—or anywhere else on the web—to a trip plan you can access digitally as you travel. It's like tearing pages from a magazine, only better.

We will continue to build tools that enable deeper travel experiences and connect you with providers who can help you have the best trips possible. At the same time, we won't forget what inspires you to travel in the first place: interesting perspectives, great writing, bold photography, and welcoming design. We recently launched a new section called Inspiration to stir your wanderlust when you don’t have a destination in mind. You’ll find pieces on adventure travel, cruises, art and culture, food and drink, and more.

I urge you to explore the site and to check out our new Inspiration section. Let me know what you think.

Have feedback on our redesigned website? Email me at greg@afar.com. 

>> Next: Introducing the New AFAR Trip Planner