If you’re active on Instagram—or any social media platform, really—chances are you’ve heard of Refinery29’s extremely popular art pop-up, 29Rooms. (At the very least, you’ve seen a colorful photo from the interactive exhibition appear on one of your feeds.)
The event, which Refinery29 describes as a “multi-sensory playground,” has become something of a cultural phenomenon among the social media-inclined since its inauguration in New York City three years ago. Last year, the creatively curated exhibition made its way west to Los Angeles, where it was gladly received—because who doesn’t love a “funhouse of style, culture, and creativity”?
This summer, 29Rooms is setting up shop in another coastal city with a penchant for fusing technology with art. In June, 29Rooms heads to San Francisco for the first time ever. And tickets—which will sell out quickly, if previous years’ success is any indication—are on sale now.
From Thursday, June 21, through Sunday, June 24, ticketholders can explore the transformative exhibition at the Palace of Fine Arts in the City by the Bay. General admission tickets cost $39 and can be bought for one of three time slots: 11 a.m. to 2 p.m., 3 p.m. to 6 p.m., and 7 p.m. to 10 p.m. During each three-hour session, the alotted visitors can explore all 29 curated rooms of the exhibit, the theme of which is “Turn It Into Art.”