The Best Shopping in Iceland

Iceland’s shops sell plenty of goods worth packing into your suitcase for your trip home. Best bets include traditional wool handknits and plenty of Icelandic wool, high-end Scandinavian design, local records and books, art, and more. From shopping streets to flea markets and art galleries, you can browse for days and days.

Tryggvagötu 19 , Old Harbour Grófin Reykjavik Kvosin, 101 Reykjavík, Iceland
One of the best places to feel the local side of Reykjavik life, the Kolaportid Flea Market is set in a spacious industrial warehouse close to the city’s old harbor. Open at weekends only, you can find anything from wool jumpers and vintage fashion garments to fermented fish and licorice, plus plenty of second-hand books and decorative knickknacks. Best to go early to avoid the crowds (it opens at 11 a.m.)—and best to have cash on you since many of the market’s vendors don’t accept credit cards.
Laugavegur
Icelanders take their books seriously (writing them as well as reading them), to the point where they are one of the most literate nations on the planet. Mál og Menning (language and culture) is one of two big bookstores in Reykjavik, and one of the best places to explore the country’s rich literary heritage. Along with a wealth of translated local lit (and global favorites) in the excellent English-language section, you can also find a decent range of CDs, newspapers, stationery, children’s games, postcards, and souvenirs. The café upstairs, Sufistiin, showcases local artworks on the walls and serves decent drinks and snacks.
Skólavörðustígur 16, 101 Reykjavík, Iceland
There are two Geysir stores in downtown Reykjavik—both on Skólavörðustígur, the attractive road that stretches upwards towards Hallgrimskirkja. Specializing in high-quality wool garments and outdoor products, both shops are nicely designed and well stocked with Icelandic and international designs, including Geysir, Fjallråven, Alas, Ganni, Royal RepubliQ, Wood Wood, and Barbour. There are blankets, pants, sweaters, backpacks, and more—none of which are cheap, but for the most part they’re good-looking and long-lasting.
Aðalstræti
This cute and friendly shop sells high quality glassware, knitted goods and other local crafts. You can find everything from elf and goblin figurines to home decoration items such as candleholders, clocks and plates—and there’s also a good selection of throws and bedspreads with uniquely Icelandic motifs and styles.
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