Seoul

South Korea’s capital city is a living, breathing mashup of history and modernity. Centuries-old courtyards hug the roots of brand-new high-rises, and traditional teashops vie with Starbucks for customers. You’ll find this contrast everywhere: from the glitz and glamour of the Gangnam district (which the world now knows thanks to Korean pop star Psy’s massive hit song “Gangnam Style”) to the grand, tranquil palaces of the Jongno area. The dynamic capital burgeons with inventive restaurants, galleries, and boutiques. Having rebuilt after the Korean War and hosted the world for the 1988 Summer Olympics, Seoul has now emerged as one of eastern Asia’s most vibrant cities.

SEOUL, KOREA - DECEMBER 31, 2016 -    Colorful billboards on the street of Seoul

Photo By DiegoMariottini/Shutterstock

Overview

When’s the best time to go to Seoul?

Seoul’s humid subtropical climate has four distinct seasons, and there is no official off-season. Some say that the city is at its best in the spring when cherry blossoms bloom, while others prefer fall, when leaves turn into a fiery mass of red, gold, and brown. Winters can be brutal, but they lend the capital city a whitewashed beauty. Summer temperatures often rise into the 90s, with rain falling during the late-summer typhoon period. No matter when you visit, however, there’s plenty to do both indoors and out.

How to get around Seoul

Incheon International Airport is located in the city of Incheon, about 50 miles from downtown Seoul. The fastest way to Seoul is via the Airport Railroad Express train: It’s a bargain, at under $10, and you’ll be in the heart of Seoul in precisely 43 minutes. Buses (also $10) and taxis (at least $70) are available as well, if you are prepared to battle Seoul’s legendary traffic.

The Seoul subway is vast, yet easy to navigate. You pay by distance, and most rides cost between $1 and $2. Aboveground buses roll to every corner of the city for prices that range between $.75 and $2, depending on the route. It’s easy to find taxis waiting on every corner.

Tip: When hailing a taxi on the street, it’s more polite to flag it with your hand facing down, not up. Seoul is well connected to the rest of South Korea with excellent transportation options including high-speed trains.

Can’t miss things to do in Seoul

The N Seoul Tower rises from atop Namsan Mountain in the center of the city. Look for it to get your geographical bearings, or better yet, take the cable car to the top to get 360-degree views—on a clear day, you can see all the way to North Korea.

Food and drink to try in Seoul

Until relatively recently, it was unusual to find anything but strictly Korean fare in Seoul. While thousands of authentic Korean restaurants continue to serve up staples such as kimchi, galbi, and bibimbap, it has become easier to find Mexican, Italian, Indian, and Thai options as well. Street food is available on practically every corner, and you can fill your belly with dumplings, rice cakes, or deep-fried veggies for less than $5.

When it comes to drinks, cocktails and wine are growing in popularity but soju (a vodka-like distilled rice liquor) and beer rule. And did we mention that Seoulites love coffee? Every street is now peppered with cafes, from huge chains like Angel-in-Us to small independent shops.

Culture in Seoul

Seoul offers classic beauty in the form of countless palaces, courtyards, and other royal property that has survived the city’s modernization process. The city’s energetic art, fashion, design, and architecture scenes earned it a UNESCO World Design Capital designation in 2010, and you’ll encounter contemporary culture in galleries, boutiques, and public art installations.

Korea is a country that celebrates tradition, and the numerous local festivals are a testament to the people’s immense national pride. The Fireworks Festival lights up the sky over the Han River in October and the Lantern Festival brings a gorgeous glow to the banks of Cheonggyecheon Stream in November, but no matter when you go, your visit will likely coincide with some sort of celebration. In addition to classic and historic culture, Seoul is known for its style, boy bands, and a quickly shifting pop culture. Dip your toe into the scene with a Seoul Night Tour in Hip Hongdae from AFAR’s walking tour partner, Context.

Local travel tips for Seoul

Navigating your way through Korea, with it’s challenging-to-decipher Hangul alphabet, can be daunting. Fortunately, most signs in Seoul are also written in English, and many locals will be eager to help you find your way and practice their English. Visitors, remember this phone number: 1330. It’s the English-speaking tourist help line. The operators will help you with whatever you need, be it train schedules or directions to the nearest movie theater. Don’t hesitate to call day or night, no matter how silly you think your question is. They’ve heard it all.

Guide Editor

Leslie Patrick is a freelance writer who splits her time between South Korea and a nomadic life of slow traveling around the globe. Leslie writes about travel, culture and lifestyle, and her work has been published in Salon, Marie Claire (UK and Australia editions), Islands, Travel + Leisure, Monocle, United Airlines’ Hemispheres Magazine and various English language publications in Korea.

READ BEFORE YOU GO
In Seoul, South Korea, a writer explores the origins—and resurgence—of one of the country’s richest culinary traditions.
RESOURCES TO HELP PLAN YOUR TRIP
Located on Yeouido Island in the middle of the mighty Han River, the Conrad Seoul is a relatively new addition to the South Korean capital’s futuristic skyline. Opened in 2012, the hotel is situated in the bustling Yeouido business district (aka Korean Wall Street). The Conrad is one of four buildings that make up the International Finance Center designed by world-renowned architecture firm Arquitectonica. The firm is praised for its sleek and modern architecture, and Conrad Seoul is no exception. In fact, its asymmetrical design, avant-garde interiors—including a mesmerizing spiral staircase in the lobby—and impeccable service helped the hotel to win a prestigious World Luxury Hotel Award in 2014. Touches of the Far East such as a Korean-style sauna and Asian fusion restaurant add a sense of place to the luxury property, but the international and multilingual staff ensures that guests from every nation feel right at home. Begin your day with a swim in the 82-foot indoor lap pool, and end it with a sunset cocktail as you watch Korea’s capital light up the night sky.
In the center of Seoul, the natural haven of Mt. Namsan and its namesake tower rising over Korea’s capital is the focal point of the city. Nestled amid the trees yet overlooking the sprawling urban landscape is the exclusive Banyan Tree Club & Spa. The resort, which covers 70,000 square meters, offers a relaxing respite from Seoul’s frenzied pace. The Banyan Tree is housed in what was once the Tower Hotel building, crafted in 1967 by Kim Swoo Geun—the same architect who designed the Olympic stadium in Seoul—as his commemoration of the Korean War. The Banyan Tree brand’s in-house design firm Architrave has since remodeled the hotel using inspiration from the five oriental elements of water, fire, metal, wood, and earth. The results are a luxury hotel that is equal parts tranquil, modern, and sophisticated—an alluring combination that draws a plethora of Korean celebrities to luxuriate in the exclusive surroundings.
Situated along the bustling, tree-lined avenues of Gangnam, Hotel La Casa is a concept hotel created by one of Korea’s most popular lifestyle and furniture stores, Casa Mia. Known for clean lines and modern touches, the brand is the South Korean equivalent of Ikea. The welcoming lobby is decorated like a cozy study with book-lined walls, plush couches, and picture windows. The 61 rooms of Casa Mia’s flagship design hotel, which opened in 2011, look like pages of a catalog come to life. Rich wood, ample white space with pops of color, and kitschy decor items are meant to make guests feel right at home. Love your pillowcase, the bath towels, or the cute alarm clock next to your bed? The first three levels of the hotel are a massive Casa Mia retail store where guests can purchase items found in their rooms.
Standing tall in Gangnam—one of Seoul’s most exclusive neighborhoods—is the glass-encased structure that is the Park Hyatt. The hotel’s east-meets-west atmosphere was created by the Japanese design firm Super Potato, using elements of wood, stone, steel, and natural light to create a simple yet elegant space. The natural granite used to construct the bathroom in the Presidential Suite was flown in from China and Japan.

Korean antiques and works by local artists are displayed throughout each floor to help guests immerse themselves in Korean culture during their stay. The best part about the Park Hyatt is where water meets sky at the 24th-floor infinity pool. The hotel’s concierge recommends a swim at sunset, when the golden light melts away and the lights of the city take their place in Seoul’s skyline.
Starwood’s W Hotel chain is known for its contemporary style and design, and the W Seoul-Walkerhill is no exception. Set against the picturesque backdrop of Mt. Achasan—a popular hiking destination in the area—and overlooking the Han River, the hotel is located in a peaceful location rather than amid the chaos of downtown Seoul. Opened in 2004, the W Seoul-Walkerhill has earned a reputation among trendsetting locals for hosting some of the city’s best events. Fashion shows, DJ parties, and design fairs are just a smattering of the happenings you can expect to experience during your stay. The hotel’s futuristic Woo Bar has been featured on countless Korean television dramas, and it’s a popular place for young celebrities to see and be seen. Got a smartphone? Use it to check in upon arrival, and throughout your stay as your room key.
Meaning “a place where one can enjoy the traditions of times past and rest one’s soul,” Rak Ko Jae certainly lives up to its name. Styled after a Chosun Dynasty–era house, the 130-year-old hanok (traditional Korean house) was used by a secret society during the Japanese occupation of Korea before World War II as a place to study and preserve Korean language and culture. In 2003, a master architect, designated by the Korean government as a “Human National Treasure,” renovated the hanok, and now it’s one of the most picturesque places to stay in all of Korea’s capital. Stepping through the gate into the peaceful courtyard feels like going back in time, and the lotus pond, yellow-mud sauna, and traditional Korean cuisine only add to the anachronistic feeling. Guests staying at the small and intimate Rak Ko Jae can take part in many elements of traditional Korean culture such as making kimchi, trying on a hanbok (traditional Korean clothing), or experiencing an afternoon tea ceremony.
This sleek, silver structure looks as if an alien spaceship had landed in the middle Seoul. It all makes sense, however, when you realize it’s the work of the late architect Zaha Hadid. Completed in 2014, the Dongdaemun Design Plaza (known to locals as DDP) set several new design standards—there are no straight lines or angles to be found in the entire cultural complex. Today, the building and surrounding park provide a space for the exchange of ideas through exhibitions, conferences, and pop-up shops. It’s also the site of Seoul Fashion Week. For a magical experience, visit at night when the entire building is illuminated in a patchwork display and the field behind Exhibition Hall is aglow with more than 25,000 LED white roses.
As ubiquitous as “mandu” (dumplings) may be in Korea, when in Seoul, seek out their Mongolian lamb-filled ‘ancestors.’ One theory says that meat-filled dumplings were introduced to the Korean peninsula during the Mongol invasions of the 14th century. If that’s the case, then “buuz” (Mongolian dumplings) have made a comeback in the 21st century. In recent decades, tens of thousands of Mongolians have immigrated to South Korea, and the neighborhood just to the west of the new Zaha-Hadid-designed Dongdaemun Design Plaza has become home to a Central Asian village. Seek out the Cyrillic lettering and look for “Ulaan Baatar” restaurant, on the second floor of an otherwise nondescript building in an alleyway. A plateful of “buuz” would make a hearty meal, but it’s best shared. Hand-cut noodles, al dente, stir-fried with carrots and mutton are another option. If you want a break from the seemingly non-stop chile-garlic-soy palette of Korean food, but still want a ‘local’ flavor, this is your fatty chance. My wife and I were the only non-Mongolians when we had lunch here. We followed the example of the other diners and ordered salty milk tea to go with our food. I couldn’t bring myself to dunk my dumplings in it, though, as everyone else was doing. (Beer and Fanta are also available.) By subway: at “Dongdaemun History and Culture Park” station, take exit 12, walk west and turn left at the next corner; look for the 10-story building with cyrillic lettering on your right.
This “Palace Greatly Blessed by Heaven” was once the heart of Korea. It was the power center of the Joseon dynasty (1392–1897), and was originally built in 1395—some new digs for a new dynasty. Like the Forbidden City in Beijing, the palace is a complex of buildings—a throne hall, the king’s living quarters and more—a sort of city inside a city, accented by gardens and pavilions. The Japanese flattened the place in the 1590s, and the site remained a ruin until a complete reconstruction in 1867 brought back more than 500 buildings. At the Gwanghwamun Gate, soldiers, beautifully costumed in red robes, still perform the changing of the guard. Seoul has other palaces, but this is the one to see if your time in town is limited.

Korea puts its own spin on sashimi at the Noryangjin Fisheries Wholesale Market. Bargain for a piece of raw fish (hoe, pronounced “hway”) amid the lanes of fishmongers, then head upstairs to have one of the in-house restaurants garnish your prize with generous sides of kimchi. susansijang.co.kr. This appeared in the January/February 2014 issue.