Monki has always been at the forefront when it comes to young and trendy fashion. Founded in Gothenburg, it is now part of the H&M family, but the headquarters is still in central Gothenburg and the focus remains the same. Monki wants its clothes to create new opportunities for the youth of today, and has always taken a progressive position when it comes to discussions on body ideals and gender issues. The women’s sportswear has a bold look that says you have a right to be who you are—and to wear trendy, comfortable clothes at the same time.

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