Richard Branson’s New Virgin Voyages Cruise Line Is Now Taking Bookings

Drag queen brunch, a tattoo parlor, stylish eateries, and a catamaran net at the back of the ship? You have our attention, Sir Branson.

Richard Branson’s New Virgin Voyages Cruise Line Is Now Taking Bookings

The Scarlet Lady’s Razzle Dazzle restaurant will host a drag brunch.

Courtesy of Virgin Voyages

Cruising can be a polarizing topic among travelers. There are hardcore devotees and the adamantly opposed. But leave it to the forthcoming Virgin Voyages—part of the Richard Branson-founded Virgin Group—to completely shake up the way ocean cruising is done to such a degree that even the most cruise-averse might find themselves at least somewhat intrigued.

When the 2,770-passenger Scarlet Lady launches in 2020, it will be the first of Virgin Voyages’s three planned cruise ships, and among its features will be a tattoo parlor, for those that want to get inked at sea in true sailor fashion, and a lineup of dining venues that put a new spin on traditional cruise ship cuisine. Bookings for these 2020 departures are open as of February 14, 2019.

The company announced the Scarlet Lady’s culinary program last fall, and some of the highlights include Razzle Dazzle, a colorful red-and-white-striped diner with “naughty” and “nice” menus (think plant-based vegan dishes versus boozy smoothies) and brunch served to the backdrop of drag performances (one of the specialty drinks will be a CBD-infused cocktail); The Test Kitchen, a laboratory/eatery that will host mixology classes and coffee workshops; and Wake, a glam Roman and Williams–designed steak and seafood restaurant, complete with a raw bar and a table-side cocktail cart.


Wake, a 5,866-square-foot restaurant at the aft of the Scarlet Lady, was designed by Roman and Williams.

Courtesy of Virgin Voyages

“There will be no stuffy formalities, boring buffets and no main dining rooms,” Branson said in a statement. There will also be no extra charges for the ship’s specialty restaurants, no assigned seating, and no assigned dining times. But at least one venue will have an upselling option—there will be an additional fee for bottomless drag-inspired cocktails at Razzle Dazzle’s drag brunch.

In addition to the above venues, the ship will also house a Korean barbecue restaurant, Geonbae, where Korean drinking games will be encouraged. Pink Agave, inspired by Mexico City street food, will be a shared-plate experience served to the soundtrack of DJ beats. And a food hall–style destination named The Galley will offer a bakery and pastry shop, a burger joint, bento boxes, and a noodle bar, among other options.

Virgin Voyages partnered with AvroKO Hospitality Group, Michelin-starred chef Brad Farmerie, and Brand Bureau to design and develop the Scarlet Lady’s food and beverage experiences.


The firm Concrete Amsterdam designed The Test Kitchen space.

Courtesy of Virgin Voyages

While indulging will clearly be encouraged, wellness will also be a big focus on the ship, a shameless nod to a detox and retox style of vacationing. There will be a spa on board, as well as an athletic club with bootcamp and boxing classes, a full basketball court, and a cold-pressed juice bar. Hangovers might be best nursed by lounging on the catamaran net that will be at the back of the ship.

Virgin Voyages will be an adults-only cruise line (another potential selling point for the cruise-allergic). The vessel will sail to the Caribbean from Miami for the 2020 season, and bookings are open now.

This article originally appeared online on November 8, 2018; it was updated in February 2019 to include current information.

>>Next: Serenity Now: These Are the Cruise Lines Going Totally Kid-Free

Michelle Baran is the senior travel news editor at AFAR where she oversees breaking news, travel intel, pandemic coverage, airline, cruise, and consumer travel news. Baran joined AFAR in August 2018 after an 11-year run as a senior editor and reporter at leading travel industry newspaper Travel Weekly.
More From AFAR