This Is NYC’s Coolest New Hotel

A first look at the nature-inspired, eco-conscious 1 Hotel Brooklyn Bridge

This Is NYC’s Coolest New Hotel

The reception desk at the 1 Hotel Brooklyn Bridge

Courtesy of 1 Hotels

I didn’t get much sleep at the 1 Hotel Brooklyn Bridge.

That’s not to say I couldn’t sleep. I simply chose not to at this gorgeous new hotel, which opened this week across the East River from Manhattan in Brooklyn’s Dumbo neighborhood. Instead, I spent long stretches of my evening gazing out at the light-studded Manhattan skyline from my enormous bed, clad in a big fluffy robe (and big fluffy socks, too—a welcome amenity on a wintry day).

I left that mesmerizing view long enough to soak in my marble-lined bathtub and then returned to it while swaying on my en-suite hammock, feeling like I was living inside a postcard and falling in love again with the city I call home.

A corner suite at the 1 Hotel Brooklyn Bridge

A corner suite at the 1 Hotel Brooklyn Bridge

Courtesy of 1 Hotels

The 1 Hotel Brooklyn Bridge is part of a flurry of new hotels arriving in this hip borough, and it’s bringing an exciting new dimension to hospitality in New York City. What sets the hotel apart—aside from those views, which extend from the Statue of Liberty to the Brooklyn Bridge, which is practically next door—is that these top-notch creature comforts come with a conscience. That translates into sustainable architecture, deep ties to the surrounding community and the riverfront park it sits next to, and a strong wellness theme that impacts everything from the sheets you sleep in (organic cotton) to your morning repast options (green juice).

The third property for the brand following Miami and Manhattan, the 1 Hotel Brooklyn Bridge is the first to be built entirely from the ground up. As a result, the architecture and design teams were able to use regional and reclaimed building materials for more than 50 percent of the 10-story structure—no small feat. Every scrap of material has a story: I was surprised to discover that the undulating wall sculpture by Jarrod Beck hanging behind reception is actually a collection of shingles that were blown off roofs in upstate New York during a tornado. The pine floor in my guest room? That was made from casks from the Old Crow bourbon distillery in Kentucky.

View from the rooftop, 1 Hotel Brooklyn Bridge

View from the rooftop, 1 Hotel Brooklyn Bridge

Courtesy of 1 Hotels

Jonathan Marvel, the principal of Marvel Architects who worked on 1 Hotel Brooklyn Bridge, told me recently about the extra effort it took to find the right materials. He and 1 Hotels founder and CEO Barry Sternlicht and in-house SVP of design, Kemper Hyers, spent many a meeting around conference room tables piled high with different reclaimed materials to sift through. “Kemper told us right off the bat that if it can float in from the river and land on the shore, then it can stay in the hotel,” says Marvel. “The great thing was that nobody came with a fixed idea in mind, so there was a lot of experimentation.”

The result is a sexy mash-up of natural and industrial elements. In the lobby, a network of plants covers a 25-foot concrete wall with steel grating. Within the curve of the sleek wooden stairwell at the hotel entrance, there’s a mountainous sculpture of 6,000 rugged obsidian rocks by local artist Rachel Mica Weiss. The natural-meets-industrial aesthetic continues in the 194 guest rooms, where there’s a Brooklyn artisan behind virtually every chair, rug, and light fixture—a showcase of local innovation and creativity. One table by local furniture maker Benchmark was made from throwaway chips of wood, but it resembles something closer to limestone.

The lobby of 1 Hotel Brooklyn Bridge

The lobby of 1 Hotel Brooklyn Bridge

Courtesy of 1 Hotels

Also scattered throughout the rooms: thoughtful, eco-conscious details, which never feel preachy. A spout with a metal wheel handle (so fun to crank!) pours triple-filtered water into green glass carafes repurposed from wine bottles, removing the need for plastic water bottles, and recycled cardboard hangers reveal their previous lives with labels (homework; love letters). Nobody wags a finger at you for taking a luxurious bath, but a five-minute hourglass timer next to the rain shower, fashioned out of fallen cypress from an underwater forest in the Florida wetlands, is a polite suggestion to keep your shower on the shorter side. There may be kombucha and vitamin shots in the minibar, but there’s also beer and wine—not to mention a snack bag you can order when the midnight munchies strike, which includes M&Ms, Coca-Cola, and Cheetos (the hotel donates a part of the proceeds from your junk food binge to Action Against Hunger).

For New Yorkers like me who don’t always need to spend the night, there are things in the works for the months ahead. Those amazing views will be the centerpiece of the 4,000-square rooftop area, which will debut in May with a lounge and an infinity pool. A day spa from organic, U.K.-based Bamford Haybarn will open in June, and a chef-driven restaurant, still to be announced, will follow. Currently, light bites are served at the hotel’s Neighbors café, which serves locally made cookies, pastries, and other items, along with a small selection of Brooklyn-made souvenirs. (Schmolives, anyone?)

The green wall in the lobby of the 1 Hotel Brooklyn Bridge

The green wall in the lobby of the 1 Hotel Brooklyn Bridge

Courtesy of 1 Hotels

Eco-conscious practices can often come with a higher price tag, but they should be a cornerstone of luxury hospitality. And I love that those practices are a nonnegotiable part of this growing brand—and that they’re being executed in such a stylish way. I know I’m not the only traveler who would appreciate a hotel that has gone the extra mile to help enable guests to embrace these values. As 1 Hotels expands to Silicon Valley, Salt Lake City, Mexico, and China in the coming years, I can’t wait to see it make an impact on the way we travel. From $315 per night.

Jennifer Flowers is an award-winning journalist and the senior deputy editor of AFAR.
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