Are you happy? This can be a tough question to answer. March 20, is the International Day of Happiness, a United Nations holiday since 2012. And it’s on this day that the World Happiness Report has been released annually since 2011, ranking the world’s happiest countries.
The report, whose analysis is based on a three-year average, is published by the Wellbeing Research Centre at the University of Oxford in partnership with Gallup, which polled residents of 147 countries ages 15 and up to see how happy they feel. So, who’s on top and whose ranking is dropping? We bet you can guess; read on to find out.
What is the happiest country in the world?
According to the 2026 World Happiness Report, Finland is the happiest country in the world for the ninth year in a row. It’s followed by Iceland, Denmark, Costa Rica, Sweden, and Norway in the annual survey released this year on Wednesday, March 19, that ranks countries by how happy their citizens perceive themselves to be.
Northern European countries dominate the top 10 except for Costa Rica, which went from number 6 to number 4 (and had a massive jump from number 23 in 2023). It’s probably no surprise to know the United States’ happiness ranking has stayed roughly the same or dropped each year since 2011 and is now ranked 23 out of the 147 countries surveyed. There was a significant decline between 2022 (ranked number 15) and 2025 (ranked number 24).
The 30 happiest countries in the world in 2026
Denmark always ranks as one of the three happiest countries worldwide.
Courtesy of Febiyan/Unsplash
If you’re looking for inspiration for your upcoming travels and like the idea of traveling to a place where happiness is in ample supply, these are the 30 happiest countries in the world. Here’s a comparison between the 2026 World Happiness Report and 2025’s.
| World’s Happiest Countries 2026 | World’s Happiest Countries 2025 |
| 1. Finland | 1. Finland |
| 2. Iceland | 2. Denmark |
| 3. Denmark | 3. Iceland |
| 4. Costa Rica | 4. Sweden |
| 5. Sweden | 5. Netherlands |
| 6. Norway | 6. Costa Rica |
| 7. Netherlands | 7. Norway |
| 8. Israel | 8. Israel |
| 9. Luxembourg | 9. Luxembourg |
| 10. Switzerland | 10. Mexico |
| 11. New Zealand | 11. Australia |
| 12. Mexico | 12. New Zealand |
| 13. Ireland | 13. Switzerland |
| 14. Belgium | 14. Belgium |
| 15. Australia | 15. Ireland |
| 16. Kosovo | 16. Lithuania |
| 17. Germany | 17. Austria |
| 18. Slovenia | 18. Canada |
| 19. Austria | 19. Slovenia |
| 20. Czechia | 20. Czechia |
| 21. United Arab Emirates | 21. United Arab Emirates |
| 22. Saudi Arabia | 22. Germany |
| 23. United States | 23. United Kingdom |
| 24. Poland | 24. United States |
| 25. Canada | 25. Belize |
| 26. Taiwan | 26. Poland |
| 27. Belize | 27. Taiwan |
| 28. Lithuania | 28. Uruguay |
| 29. United Kingdom | 29. Kosovo |
| 30. Serbia | 30. Kuwait |
Does social media make people unhappy?
This year, the World Happiness Report’s theme was Happiness and Social Media, with a specific focus on social media’s impact on those under 25. The report found that “the estimated relationship between internet use and wellbeing varies sharply across generations, genders, and regions. It is strongly negative for Gen Z, moderately negative for Millennials, near zero for Gen X, and slightly positive for Baby Boomers.”
As director of Oxford’s Wellbeing Research Centre, Jan-Emmanuel De Neve said in a press release, “The global evidence makes clear that the links between social media use and our wellbeing heavily depend on what platforms we’re using, who’s using them and how, as well as for how long. Heavy usage is associated with much lower wellbeing, but those deliberately off social media also appear to be missing out on some positive effects. Beyond the complexity, it is clear that we should look as much as possible to put the ‘social’ back into social media.”
Why are the Finns so happy?
Access to nature, such as in Finland’s densely forested Lapland region, is shown to improve happiness.
Photo by Valdis Skudre/Shutterstock
“Finnish happiness boils down to the simple things in life: connecting with nature, caring for one’s mind and body, and appreciating design and art around us,” Heli Jimenez, senior director of international marketing at trade and tourism agency Business Finland, said in a press statement. “Happiness can be found in moments of pure contentment you get when the setting is just right: on a bike ride in a forest with the perfect playlist on or enjoying a post-sauna sausage while cooling off on a beautiful summer evening,”
The World Happiness Report bases its annual rankings predominantly on data from the life evaluation question in the Gallup World Poll. In it, respondents are asked to rate their current lives on a scale of 0 to 10, with 10 being the best possible life for them and 0 being the worst possible life. The countries that made the top 10 this year ranged from Switzerland’s 7.018 up to 7.764 for Finland at the top. Afghanistan had the lowest score at 1.446.
While these results are based entirely on self-reported perceptions of satisfaction, factors that the World Happiness Report says contribute to making these evaluations better in each country include a higher GDP per capita, a strong social support system, higher life expectancy, greater freedom, absence of government and corporate corruption, and charitable giving.
Finland’s GDP per capita is not the highest—according to the World Bank, in 2024, it ranked 30th while the United States stood at 12th. However, Finland has universal and high-quality health care, social support, and education systems, and inequality is low.
Related: The Surprising Wellness Hack I Learned in the World’s Happiest Country
How to find joy in the world’s happiest country
The Finnish Happiness Institute asked people living in Finland what makes them happy, and they always mentioned being able to access nature. Visit Finland, the country’s tourism office, suggests seven ways to find happiness during your visit, including foraging wild wood and witnessing the northern lights.
Finland is the most forested country in Europe, and there are plenty of opportunities to enjoy the outdoors year-round—Finns have a close relationship with nature and get outside even during the coldest months. For those who want to relax in the toastiest way—whether you go for an icy forest walk or not—warm up in one of the country’s more than 3 million saunas. If you’re visiting in the summer, make a beeline for the sunny Åland islands in the Baltic Sea, where you can kayak, hike, and bike without any special gear.
Most international flights, plus ferries from Tallinn and Stockholm, arrive and depart from Helsinki, so start your happiness hunt in Finland’s capital. Follow Helsinki’s Happiness Hacks, among them walking in a serene forest or dancing at a music festival. For a dose of culture, visit Amos Rex, an impressive underground contemporary art museum lit by skylights, or take a break at Oodi, an energy-efficient public library at the center of the city designed to be the nation’s “living room.”
Related: My Favorite Wellness Travel Tip? Talk to Strangers in the Sauna
This article was originally published in 2019 and most recently updated on March 19, 2026, with current information. Lyndsey Matthews and Sophie Friedman contributed to the reporting of this story.